Build Customer Centric Culture To Improve CX and Drive Profits

Nobody can doubt that a customer-centric culture simply wins customer loyalty. Customer experience is a perception, the customers develop after experiencing a service or services from a company across various touch-points. Certainly, an integrated customer-centric approach helps in improving customer experience and the benefits of doing so, are absolutely profitable.

Why your business needs a customer-centric mindset?

According to a recent study revealed by American Express, 60% of the customers are willing to pay more for better customer experience. In addition to this, a report by Walker study found that by the year 2020, customer experience will overtake price as the key brand differentiator.

Customer-centricity is an effectual culture to embed into a brand’s DNA that can never go wrong.

If you put your customers at the core of your business then there will be greater chances that you can double the revenue of your business in the near future.

Adapting a customer-centric strategy in driving better user experience and greater business revenue, a way to go for businesses.

Results are guaranteed and measurable, too.

That’s right.

No brand or business can develop a strong customer-centric mindset in a short time unless the company plans a deliberate customer-centric strategy beforehand to understand customer buying behavior, interests, and engagement.

Both Amazon and Apple are prime examples of brands that are customer-centric and have spent years creating products or services around the customer and their needs. Customers are no longer loyal to brands until they feel that the brand is listening to what they have to say. Flickering buying and brand switching patterns of customers are the prime reason why businesses need customer-centricity culture.

AI-enabled customer survey can help businesses in understanding customer expectations and how your business can create enhance customer experience.

Today, businesses demand precision, accuracy, and speed on getting valuable feedback from customers or potential customers in lesser time than expected. In this scenario, traditional customer and market research surveys don’t seem to be the right fit.

With SurveySensum, you will get the right customer feedback at the right time to make informed business decisions relating to product or service improvements, process improvements, product planning, marketing strategy, and cost allocation.