Build a business website\ 37 questions you must answer to build a sustain and stable online business

You have an amazing idea. You decide to build a business website. Still, there is huge work to do to attract visitors to your website.

The main problem here is that your business is virtual only. Meaning, there are no people to connect and match to the business. The outcome is customers less tend to trust and look more for social proof evidence. The other main issue is that there is huge competition for each business website. Why customers would want to buy from you?

In this article, I'm going to start by speaking on how to build a business, what is unique about business websites, and what are the questions you need to answer to address the problems mentioned above.

I would ask you guided questions to direct you to the right answers for building a stronger business website. First, to attract more visitors and second to raise the conversion rate.

How to build a business website in the context of marketing validation

Building a business requires a tone of work. You need to research the market, check validation, put compatible targets, business and marketing strategies, choose a market differentiation, create sales process, budget management, and many more. This only a small fragile of what you need to build your business.

Many business owners and freelancers tend to skip those important phases. The consequences are they work harder, get fewer results, the business doesn't promote in the rhythm they want, and they lose money.

What can you do?

There are general actions to take and more specific to a business website.

Take a look at the general actions below.

Build a business website general infrastructure

Start from researching the market. You have to answer the questions below to find out your marketing validation.

1. Who is your target audience?
2. What is the size of your market?
3. How much does your market worth?
4. Who are your competitors?
5. Who leads your market?
6. Can you compete with them?
7. If you can't, can you find a profitable niche to compete with?
8. Are there penetration barriers?
9. If not, could you create a distinguished website hard to copy?
10. If there are, what is the cost to overcome the barriers?
11. Where can you find your target audience?
12. How can you reach them?
13. How much would you charge for the product? Would your target want to pay the price?
14. How much would you have to invest to penetrate the market?
15. How long it would take to reach the break-even?

When you reveal that there are high chances your market would want your product and it can be profitable. Then, continue to the next phase.

How to build a business website in the context of inside capabilities

Now, research what would be the best product you can sell to the market.

Answer these questions:

1. What are your strengths?
2. What are your weaknesses?
3. What are the opportunities?
4. What are the threats?
5. What would be your main and best product differentiation? What would be your other differentiation?
6. What would be your main targets?
7. What is your marketing strategy?
8. What are your milestones?
9. What would your marketing plan?
10. How would you overcome the customers' objections to your product?
11. How would you raise their trust?

The last two questions symbolize the biggest difference between online business to stores or call centers.

The online business has no sales and relies only on marketing and promotions. It changes the way you convince your customers to buy completely!

How to overcome the unique challenges to build a business website

As I described before, your business website relies only on marketing.

It changes the way you communicate with your customers. Even more, how you convince them to buy.

In a tangible business, you would need salespeople, sometimes even customer service and customer retention. The customers know they would address their problems. They have someone to speak with.

In new online business, communication relies mostly on digital tools such as emails, chats like intercom, automated bots, tutorials, frequently asked questions, and more.

In the spirit of new-age online business. These are the new questions you would have to face:

1. What would be the best marketing and promotion process? There is no sales process.
2. What would be your marketing and promotion funnel? Pay attention that there is no sales funnel.
3. How would you reveal the main objections of your customers to buy?
4. What is your plan to overcome those objections?
5. What are the messages to deliver your customers to overcome their objections?
6. How would you analyze what messages work best for you?
7. What tools would you use for raise the customers' trust?
8. What is the social proof you would publish to raise customers' trust?
9. How would you make an up-sales?
10. How would you make cross-sales?
11. How would you increase sales from your exciting customers?

As you can conclude the last section is dealing with the difference in building a website business.

In the first two sections, I described what every business owner must do to build a sustainable and stable business. In the third section, I elaborate on what website business owners have to add to the business developing plan.

In each online business you have to build a “regular” business but to pay attention to unique features a website business has.

Always start from researching your product validation in the market. Find out if the market would want your product and it can be profitable.

Continue with developing the best minimum value proposition product to your target audience.

Finish with analyzing what would be the best marketing process and funnel to sell more to your customers. Especially pay attention to the main customers' objections and raising their trust.