Build a business with a narrow focus to become the best
"Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work." – Steve Jobs
In this podcast episode , my guest is Josh Patrick , a Certified Financial Planner, Chartered Financial Consultant, Chartered Life Underwriter, serial entrepreneur, and writer.
He is also the founder of The Financial Freedom Project, The Sustainable Business, and AskJoshPatrick.
Narrowing Focus for Maximum Impact:
Josh emphasizes the importance of a narrow focus in business. This focused approach allows for unparalleled expertise and a standout presence in the market. By concentrating on a niche, businesses gain a deeper understanding of their clients' needs, enabling them to offer more effective, customized solutions.
The Power of Effective Marketing:
Patrick underscores the critical distinction between marketing and sales. Sales are the direct conversion of prospects into clients, while marketing involves crafting a narrative and building relationships with the audience. He recommends "Book Yourself Solid" as a must-read, praising it as an excellent marketing guide.
Leveraging Public Speaking and Podcasts:
Patrick discusses how public speaking and podcasts can build rapport with audiences, leading to business connections. These platforms are effective for establishing personal connections, fostering trust, and enhancing credibility.
Embracing Mistakes as Learning Opportunities:
A key insight from Patrick is his perspective on mistakes. He views them not as failures but as essential opportunities for learning. This mindset promotes continual improvement and resilience in business.
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Becoming a Recognized Expert:
Patrick advises that establishing oneself as an expert in a particular field is crucial for business growth. Solving specific problems not only builds authority but also attracts clients who seek specialized knowledge.
Sustainability and Financial Growth:
Patrick points out that sustainability in business isn't just about environmental responsibility; it's also about generating excess cash. This approach shifts focus from mere survival to financial prosperity.
The Benefits of Podcasting: Patrick encourages starting a podcast or project even if one feels only 70% prepared. He advocates for action over perfection, emphasizing learning through experience.
Conclusion:
Josh's insights offer a comprehensive guide for business success. He emphasizes the importance of niche marketing, differentiating between marketing and sales, and building personal connections through public speaking and podcasts. His views on learning from mistakes and the necessity of being an expert in a specific area are invaluable for those aiming to make a significant industry impact. He strategies focus on achieving business success and financial sustainability, making his advice essential for both aspiring and established business owners.
About Our Guest:
Website: https://www.sustainablebusiness.co/
About Your Host:? Paul G. McManus is an accomplished author and expert in helping financial professionals grow their businesses. With over eight years of experience working exclusively with financial professionals, Paul has helped his clients generate tens of millions of dollars in fees and commissions.
As the author of three books, including The Short Book Formula: A Financial Professional's Guide To Writing A Book In Six Weeks To Attract Ideal Clients, and Million Dollar Producer: The Secret Playbook For Financial Professional's To Land High-Value Clients Using LinkedIn, Paul has become a leading authority for financial professionals on using writing and LinkedIn to attract high-value clients
You can get a complimentary copy of my book at: www.theshortbookformula.com