Build a brand off Christmas and Stop A Competitor from Leeching Off Your BrandName, proven by Basecamp and Coca Cola

Coca-Cola has been making a lot of noise with their Christmas commercials, and we think it's because they know how to capitalize on what matters to people.

For example, the Coca-Cola commercial is, in my opinion, the most acceptable advertising I have ever seen. And I'm sure most of us are aware of this fact.?

Coca-Cola made a great deal with the Coca-Cola Christmas by capitalizing on the fact that the holiday has a strong religious meaning for many of us. Consequently, Christmas is a significant event for many of us.?

Since the promo campaign had been so incredibly successful, many people associate Coca-Cola with the holiday season.

You may even see an advertisement promoting Coca-Cola products over the holiday season. Although Coca-Cola did not invent the tale of Santa Claus, the company did assist him in playing a significant part in developing the persona of Santa Claus.

Therefore, this action consolidated the portrayal of Santa Claus into a single individual. And what you can take away from it is that it is of a very high standard.

You may establish your company's identity by basing it on something relatively conventional, and you can link yourself with a specific variant.

Therefore, Coca-Cola invested significant money into making it function and its brand. They have created the demand right there.?

And now, a lot of people are thinking that when they think of Santa Claus, the first thing that comes to mind are the colors white and red, which also happen to be the colors of Coca-Cola.

The next thought that probably crosses your mind is that Coca-Cola is an excellent beverage. You then had this connection, correct? That is the type of thing you want to have in your branding and marketing, so keep that in mind. Coca-Cola was successful in accomplishing goals of this kind.

Therefore, if someone asks you anything like "is brand marketing effective," "does investing in your brand make sense," or something similar, you should always answer in the affirmative.

Primarily since you are very creative and possess a lot of patience, you have a good chance of achieving the goal of having a confident personality linked with your business. Someone like Santa Claus is an example of this.

Another example that I would want to bring up is the Basecamp. Jason Fried, the creator of Basecamp, is also the author of many books covering topics such as how to run a business and work remotely.

He has always taken the approach of bootstrapping it and operating it orderly. Additionally, he has found the most success with the application known as Basecamp, which is used for managing projects.?

Basecamp never bothered to pay for their advertisements. They were sure that they should do it naturally. And they have been doing this for a very long period, maybe for the last ten years, because they have existed for a very long time.

However, individuals and businesses began acting more aggressively and advertising against the keywords associated with their brand names.

Therefore, what Basecamp did was they said, "screw it, we're going to advertise ourselves via Google and the ads are going to look like this:?

On the other hand, given that they will be the organic choice for the brand keyword “basecamp”, they appear on page one anyway.?

However, since other businesses advertised under their brand name, their organic place was position 4 or 5 competing with others for their own brand name.?

Then, what did these folks do? They just began promoting while simultaneously stating that we do not want to market since this is not a part of the ideology.

But still, I have a great deal of respect for them. However, to maintain their position at the top, they need to continue promoting.

These are the stories that I would like to share with you today.

Build demand, build brands.?

Thanks!