Build a Brand That Lasts
Erik Cabral
I forge mission-driven entrepreneurs and develop powerful brand voices for them to deliver their messages with clarity and purpose.
The new year isn’t just a date change. It is an opportunity. It is a time for us to pause, look around, and ask ourselves what kind of legacy we are building and where we want to go from here.
Building a personal brand is not about fancy logos or perfect Instagram grids. It is about showing up as our real selves, staying consistent, and letting our values guide us. The choices we make every day, big or small, shape how people see us and the impact we will leave behind.
As we step into this new season, here are five ways we can strengthen our personal brand in 2025:
Building a personal brand is not about fancy logos or perfect Instagram grids. It is about showing up as our real selves, staying consistent, and letting our values guide us.
As we move into 2025, here are five ways we can strengthen our personal brand:
1. Clarify What Matters Most
What’s at the core of our brand? What drives us forward? When we align our goals with what we value—faith, service, love—the goal is to build a brand that’s unique to you and true to those values you uphold.
2. Learn From the Past, Focus on Growth
Reflecting on the past year allows us to grow. What lessons can we take forward? We don’t have to do it alone, God has been guiding us every step of the way. Every challenge is an opportunity to learn, and every victory is a reminder of the grace we’ve received.
3. Lead by Serving Others
Jesus taught us that the greatest among us is the one who serves (Matthew 23:11). Leading by serving isn’t just a principle; it’s the foundation of business. Let’s focus on helping and providing solutions for others, whether it’s through our work, our relationships, or the way we show up in our communities. Serving with humility and love will only attract good things and people into our lives.
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4. Stay Consistent
Consistency builds trust. It’s showing up every day and doing the work, even when no one is watching. We don’t need to chase perfection; we need to put our value out there and build the muscle and habits needed to create consistent content. Eventually, people will find you in their "news feed" when they need you most and reach out.
5. Trust the Process
Building a brand is a journey of faith. We won’t always see immediate results, but we can trust in the process and in God’s timing. Just as a seed grows slowly into something beautiful, our efforts, rooted in faith and integrity, will bear fruit when the time is right.
A New Year, A Shared Commitment
As we step into 2025, let’s remember that our personal brand is a reflection of our higher calling. It’s not about us; it’s about living a life that honors God and serves others. The values we choose to live by will inspire those around us and create a better world, one conversation, and one mic at a time.
Ready to elevate your personal brand?
Join the next Be Your Brand virtual class to uncover your unique voice, build an authentic personal brand, and create a lasting impact.
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Want to learn how to Carve Out Your Brand with a Large Helping of Gratitude? Check this article.