Build Belief, Boost Conversions: The Secret to Client Loyalty

Hello my dear BIPOC pioneers!?

“Belief doesn’t happen just because you hang something on a wall.”—Ted Lasso

You’ve probably heard the importance of building “know, like, and trust” with your audience.

That’s what we’re doing when we’re regularly showing up on LinkedIn sharing our expertise, values, and stories. But converting your audience doesn’t stop there. What you really need to get your audience to say “yes” to you is to create belief in you.

Why Belief Matters

Building trust is crucial. It's the bedrock upon which strong relationships are built. But belief goes a step further. And that’s when the magic happens.

When your audience truly believes in you, they don’t just see you as a reliable choice. They see you as the game-changer they need. They’re not just buying a product or service, they’re investing in a vision, a mission, and a future.

How to Spark Belief

1. Showcase Your Vision: Show them the big picture! Let your audience in on your mission and the difference you’re making. When people see your passion and purpose, they’re more likely to get excited about being part of it.
2. Be Authentic and Transparent: Authenticity is the gateway to belief. Share your highs and lows, and be transparent about your journey. Real stories resonate deeply and help people connect with you on a personal level.
3. Deliver Consistent Value:? Keep showing up with content that inspires and empowers. When you consistently provide value, your audience will start to see you as the go-to expert who truly cares.
4. Engage and Listen: Interaction is key. Dive into conversations with your audience, listen to their feedback, and show them you’re committed to their success. This builds a belief that you’re not just a service provider, but a trusted partner.
5. Leverage Social Proof: Nothing says “you can believe in me” like real results. Share testimonials, success stories, and case studies that highlight the positive impact you’ve made. When others vouch for you, it strengthens their belief in your brand.

The Power of Belief

When your audience believes in you, they don’t just trust you—they become passionate advocates for your brand. They’re more likely to invest in your services, refer you to others, and stay loyal over the long term. Belief transforms casual interest into deep commitment and drives conversion in a meaningful way.

Boost Belief with Live Events

Really want to get people to believe in you? Give them a real taste of you by hosting live events. I tell my clients all the time to host workshops. Whether that’s virtual or in-person, live events are proven to be one of the highest converting channels for growing your business.?

When you host a workshop, webinar, challenge, or other event, your audience gets to know what it’s like working with you. They get a real sense of your passion and can ask you questions on the spot.

This first hand experience with your brand is the best way to create belief.?

And if you’ve never hosted a live event, been nervous to, or aren’t sure how to, I’m hosting a 4-day challenge in September that will deep dive into generating warm leads through LinkedIn Live events.

Join us and start seeing your sales opportunities open up and flow.

In solidarity,

Carissa

CEO & Founder of CONSCIOUSXCHANGE

Let’s Work Together

Check out our programs and ways you can work with us and our community of BIPOC entrepreneurs

Foundations to Freedom is a 6-month coaching program for BIPOC coaches, consultants, and online service providers to pave the way to your first $100k in your business with step-by-step guidance on how to create and position your offer, attract consistent clients, and maximize your sales!

We don’t officially start until October but we already have a small group of BIPOC entrepreneurs who enrolled early and are getting up to 2 months of extra coaching time for FREE! Say what?

Want to join us? Here’s what's included:

? On demand course to choose the modules around developing your product, marketing, and sales that are most relevant for you to focus on so you get results ASAP

? Weekly group coaching calls with Carissa to work through your specific questions and challenges

? Weekly group coaching calls with the CONSCIOUSXCHANGE consulting team to deep dive on sales, messaging, and operations

?Monthly 1:1 calls with Carissa or co-coach

?Quarterly challenges and opportunities to submit work for review to ensure you get things done

?A community of BIPOC coaches, consultants, and online service providers for extra accountability with peers who look like you and who just get it

Ready to build your liberatory future together with a community that gets you and also wants to see you thrive?

Book a call HERE to learn more!

Don't Miss Our Next Event

Level up and register for our monthly workshops, networking opportunities, guest expert masterclasses and more!

THE CONNECT TO CONVERT LINKEDIN LEADS CHALLENGE

You’ve heard me say it. You’ve probably heard a lot of other folks tell you this, too. Running live events is the best way to convert warm leads into new clients.

But just because you build it doesn’t mean they’ll come.

There’s a lot that goes into building successful live events and I’m going to share with you everything that other successful entrepreneurs and marketers won’t tell you.

Register now for the 4-day challenge!

Join BUILT BY BIPOC on LinkedIn Live & LinkedIn Audio

Come hang out with us on Wednesdays @12pm EST/ 9am PST on our weekly live show where we host quick trainings and inspirational conversations with BIPOC Entrepreneurs?

Is your social strategy cohesive or a total crapshoot?

If posting feels like a random shot in the dark, it's time for a change. Join me on Wednesday, August 21st at 9 AM Pacific Time for a LinkedIn Audio event that will transform your approach.?

We’ll discuss turning your efforts from a chaotic mess into a powerful lead-generating machine. Discover how to define your objectives, understand your audience, and create a LinkedIn content strategy that feels organic to you and resonates with your audience.?

Ready to stop throwing spaghetti at the wall and start seeing results? RSVP now and let’s strategize your way to success!

Client Love

About The First, The Only, The Other newsletter: The First, The Only, The Other newsletter is a weekly LinkedIn newsletter designed to help BIPOC entrepreneurs build their businesses and design their liberatory futures. If you found this newsletter to be helpful, please share it with others you feel would find value in it.

There's always a lot going on at CONSCIOUSXCHANGE so come say hi! To make sure you don't miss anything, join the CONSCIOUSXCHANGE email list here for more programs, events, and tips on product development, marketing, and sales.

This newsletter is curated by Carissa Begonia, a 2nd generation Filipina American daughter of immigrants and the first and only in her family to run her own business. Carissa is the founder of CONSCIOUSXCHANGE, a business coach for BIPOC entrepreneurs, a LinkedIn strategist and Top Voice, a certified Emotional Intelligence (EQ) coach, and a keynote speaker with a focus on Diversity, Equity, & Inclusion (DEI) in business and entrepreneurship. Her work has been featured in TIME Magazine and she has spoken at companies, institutions, and non-profits including Eventbrite, Calendly, Johns Hopkins, KPMG, and the YMCA.

Carissa's equity work is centered around revolutionizing how we work and creating an alternative to toxic workplaces that don't support those of racialized and marginalized identities by making entrepreneurship accessible and sustainable for BIPOC. Her vision is to create an ecosystem of BIPOC entrepreneurs who are pursuing time, location, financial, and occupational freedom for themselves, their families, and their communities. If you’re looking for coaching on how to build your business to 6-figures and beyond, visit the CONSCIOUSXCHANGE website to learn more about our individual and group services or book a call to discuss your specific needs.