BUGS as a business plan -UPDATE

Bugs as a Business Plan Update: A Humorously Crawling Success Story

YES, THAT IS MY ART AND MY HAND I’ve written about our client before, but it’s time for an update on one of the most unusual business models we’ve ever worked on. Let me reintroduce you to the Bug Business—because, yes, sometimes the key to success is crawling right under your nose. So, here’s the deal: One of our clients was a reptile breeder who took their carefully crafted 10-year business plan, crumpled it up, and yeeted it out the window (figuratively, not literally—no reptiles were harmed in this epiphany). Why? Because they realized they could make more money feeding the reptile market rather than breeding for it.

Feed the Market, Not Just the Reptiles

This brilliant breeder discovered that breeding specialty reptiles was cool but also a ton of hard work with slim margins. Meanwhile, there was a juicy, wriggly niche waiting to be devoured—breeding feeder insects for everyone else’s reptiles. Think about it:

• Less space.
• Fewer resources.
• Less risk to animals.
• 70% more time to binge Netflix (or, you know, run the business).

Sounds like a no-brainer, right? Well… almost. Like all great plans, there was a catch: bugs multiply fast. And when you’re raising an army of creepy crawlers, they don’t politely wait for you to sell them. Trust me, no one wants a “backlog” of bugs. That’s when the real fun begins.

The Great Bug Equation

Let’s break it down:

• How many self-replicating insects do you need to sell $10,000 a month?
• Answer: It depends on the bug.

Some bugs are worth $750 each (fancy bugs, anyone?), while feeder bugs like crickets might only cost $0.12. But here’s the kicker: People buy bugs in absurd quantities. Thousands of crickets at a time, for example. And then there’s the micro fauna market, which is apparently booming. (Trust me, “micro fauna” sounds way cooler than “tiny bugs.”)

Okay, But Who Buys Bugs?

Oh, I’m glad you asked.

• Tarantula collectors. Yup, it’s a thing. Nothing says “cool” like a collection of hairy spiders in your grandma's refurbished curio closet
• Reptile owners. Because geckos and lizards apparently think roaches are the filet mignon of the insect world.
• Bug hobbyists. Some people keep extinct roaches as pets. Yes, extinct. And these roaches are HUGE. (Google it… or don’t. You’ve been warned.)

Turns out, bugs are big business. And our client, took the risk, built the plan, and is now crawling in success… literally.

What’s Crawling in Your Business?

Now, here’s where this story gets personal. Take a hard look at your business:

• Is there a secondary model hiding in plain sight?
• Are you willing to risk what’s working to create something new and forward-thinking?
• What’s your tipping point toward bigger success?

Sometimes, the opportunity to magnify your success isn’t an entirely new plan—it’s just a slight pivot. Maybe it’s time to stop breeding reptiles and start breeding… well, bugs. (Metaphorically speaking, of course.)

Final Thought: If We Can Sell Bugs, We Can Help You

Here’s the kicker: If my team can figure out how to sell $10,000 a month in insects, spiders, and roaches, we can DEFINITELY help you figure out your business.

What’s crawling around your business that you haven’t noticed yet? Let’s find it.

CREEPY and COOL- Right??!!