Budget, Business & Big News: February Inside Scoop

February might be short, but it’s bringing major shifts in the startup world. From the latest budget perks for founders to India’s booming consumer market and a viral trend that’s reshaping spending habits—here’s everything you need to know.

Budget Buzz: More Fuel for Founders

The Budget 2025 has considerable benefits that each founder should know about. Here are the highlights:

Swipe smart with credit cards

Micro enterprises registered on the Udyam portal can access a customized credit card with a ?5 lakh limit. The plan is to roll out 10 lakh such cards this year.

Support women entrepreneurs

A new funding scheme for first-time women entrepreneurs will provide ?2 crore loans to 5 lakh women looking to kickstart their businesses.

Startups get a credit boost

Credit guarantee limit jumps to ?20 crore (up from ?10 crore) with lower guarantee fees, making funding more accessible.

India’s Consumer Market is Booming

If you’re in D2C, e-commerce, or consumer goods, get ready. India is on track to become the world’s second-largest consumer market by 2030, with spending projected to hit a massive $4.3 trillion (up from $2.4T in 2024).

What's driving this boom?

?? A rising middle-income population with more disposable income

?? More women in the workforce, bringing higher household earnings

?? Urbanization + digital transformation pushing organized retail forward

?? Quick commerce & rural demand adding an extra $600B in spending

Loud Budgeting

The Money Trend You Should Know

Gone are the days of keeping financial discipline a secret—Gen Z is flipping the script with “Loud Budgeting.” Instead of quietly saving, they’re openly choosing financial responsibility over impulse spending and making it a statement.?

Flashy, aspirational marketing doesn’t hold the same appeal anymore—what resonates is authenticity, value-driven messaging, and conscious consumerism. If you’re in retail, D2C, or lifestyle branding, it’s time to rethink your strategy—because smart spending is officially cool.

Collaborate with Us!

We’re excited to announce Season 2 of The FoundHers Podcast! This season, we’re inviting more brands to join us in showcasing innovative products and thought leadership.

If you are interested in product placements, collaborations, or offering exclusive samples to our guests, we’d love to hear from you.