Budget Advertising on Google

Google Ads can be a powerful marketing tool for businesses, but advertising costs can quickly spiral out of control. In this Issue, we share insider tips for keeping your Google Ads expense within budget.

• Keywords are key?

Carefully select less competitive long-tail keywords and limit the number used. Avoid broad match terms without tight targeting. Perform ongoing keyword research to find budget-friendly options.??

• A/B testing?

Test multiple ad variations with A/B split testing to determine highest performing combinations. Set a maximum cost-per-click (CPC) bid based on results and industry benchmarks.??

• Use location-based and dayparting targeting to show ads to your most likely customer demographics during peak conversion times. Leverage audience insights and retargeting to reconnect with previously interested visitors.?

• Implement negative keywords

Implement negative keywords, balance reach and frequency, and use manual bidding for greater control. Monitor performance data frequently and tweak campaigns to improve results within budget constraints.

With some strategic planning and optimization, Google Ads can cost-effectively drive business growth.?

We discuss the planning and optimization you need to do here: https://ikanabusinessreview.com/google-ads-guide/