BUCKLE ME UP AND BE MY HERO...
Living in the Middle East, often confronted with parents driving their car while their kids are improperly restrained caused our initiative takers consternation and developed the compelling urge to do something about it.
According to the Centers for Disease Control and Prevention (CDC), one of the leading causes of death for children is car accidents. A great number of these incidents can be prevented, however, according to the CDC. The proper use of car seats for infants reduces the risk of death by 71% and by 54% for toddlers.
The idea to search for an appropriate way to make parents aware that every child in a car has he right to be safe, confronted us again when we were discussing a fatal accident with a car involving an infant.
Our vision is that EVERY child is a precious cargo and when sitting in a car, has the RIGHT to be well protected.
WE ARE LOOKING FOR IDEAS TO CREATE MORE AWARENESS
Head of Retail Media @ Landmark Group | Retail Media Expert
7 年Love to discuss this initiative with you when we next meet Frank. Best rgds and all the best for 2018 ??