BTW Edition - 8
Welcome to the eighth edition of Buy The Way!
Your weekly dose of SaaS sales and marketing stories from around the world! ??
This week, we cover a variety of topics, including:
And we have two amazing podcasts, top of their line and cherry-picked episodes for you to listen to.
So dive right in ??
What’s the buzz? ??
Skylar Werneth believes if pitch slapping isn’t working well for you, it might be because your messaging is “Trash”.
So how does one Pitchslaps their way to success?
Read more here
Jagadeesh J discusses how Improving the ROI is always the Northstar metric of all Digital Marketers.
While it is always important to aspire for better returns, the scope for achieving it by exploiting the system is high in performance marketing.
He goes on to explain three common scenarios where it happens, check it out here
Brendan Short has confirmed that Outbound Sales had changed.
He has the reasons why it happened and also tells you what you can do about it.
领英推荐
Well, this came to him after talking to talking with hundreds of VPs of Sales and Sales Dev in the last 18 months, but you can just read it here
Podcasts to tune into ??
Erin Balsa accompanied by industry-leading guests, this podcast will demystify thought leadership and deep dive into how marketing leaders and CEOs are using thought leadership to generate demand.
In one such episode, she dives deep with Bolaji Oyejide, the mastermind behind the serialized content show, Demand Wars. Bolaji unravels the intricacies of storytelling in B2B marketing, emphasizing the power of serialized content. **
Tune in for the full episode here
Join Benedict of alan agency as he uncovers and explores the truth with leading B2B marketers.
In his recent episode, he brought Stuart Shingler - VP of Brand and Product Marketing at Tink to talk about Misconceptions about Performance Marketing.
That's all for the Eighth edition folks, we hope you enjoy reading it.
Any feedbacks and comments are most welcome ??
Stay tuned for the Ninth Edition of?Buy The Way -?Your weekly dose of SaaS Sales & Marketing Stories ??