BTW | Edition - 13
Welcome to the Thirteenth Edition of Buy The Way - your weekly dose of SaaS sales and marketing stories from around the world! ??
This week, we cover a variety of topics, including:
And we have two excellent podcasts, top of their line, and cherry-picked episodes for you to listen to.
So dive right in ??
What’s the buzz? ??
Adam Robinson slams the old “Predictable Revenue Model” of doing outbound sales.
He says we need a new playbook for 2024 because hiring more SDRs or purchasing more $12 domains will not cut it.
He has facts to back up his observation, read his take here
A sales guy takes a hit on “Marketing Playbook”.
Brendan Short advises exploring the new, lesser-used channels and not throwing money on ad spends directly.
What are all the channels he thinks marketers still can use to drive up immense value?
Read all about it here
Tight budget and less bandwidth, but still want to go big on your content strategy?
Rifah Nawar says that UGC - User Generated Content is your ticket to ensure social proof and your content strategy go hand in hand.
She also lines out how you can repurpose the UGC onto your socials and how one can actually increase UGC.
Read here for the full story.
领英推荐
Podcasts to tune into ??
Hosted by Mark Evans , he holds 30-minute conversations with B2B SaaS marketers and entrepreneurs about the different roles played by marketing to build brands, attract customers, and drive growth.
In one of the recent episodes, he brought on Mitch Solway to talk discuss marketing leaders' challenges as they strive to attract prospects while dealing with budget pressures.
Listen to the full episode here
This podcast offers practical marketing and growth strategies for SaaS and B2B tech businesses.
It takes a behind-the-scenes look at what drives the fastest-growing SaaS companies today.
In one of the episodes, they talk to Steve Pockross , CEO at Verblio - a content creation platform that powers modern content marketers and agencies.
Listen to the episode here
That's all for the Thirteenth Edition folks, we hope you enjoy reading it.
Any feedback and comments are most welcome ??
Stay tuned for the Fourteenth Edition of?Buy The Way -?Your weekly dose of SaaS Sales & Marketing Stories ??
???Storylaner of the week:
An interactive demo that achieved a 37% engagement rate and an average viewing time of over 8 minutes ???
Meet Charlotte Langston , Global Demand Generation Manager from Adthena , who created an interactive demo that generates leads and helps the team close more customers, resulting in:
?? 37% engagement rate ?? 16% lead conversion rate ?? Over 8 minutes of average viewing time
Mind-blowing stuff, right?
Try Storylane today!
Exciting read! ?? Remember, "The secret of change is to focus all of your energy not on fighting the old, but on building the new." - Socrates. Embracing UGC could be that new path for innovation in marketing and sales! ???? #Innovation #SocratesWisdom
Wow, the topics in your newsletter sound super intriguing! ?? Especially curious about the "predictable Revenue Model." By the way, when we're looking to boost our sales team, we always turn to CloudTask. They've got a bunch of vetted sales pros you can check out. Super helpful for finding the right fit! Here's where we find them: https://cloudtask.grsm.io/top-sales-talent.
?? Growing Kaya (YCS21) | Content & Paid Growth | Demand Generation
1 年Great initiative and thanks for the feature!
Ruby on Rails developer at Storylane
1 年Where can we see this Adthena demo?
Lead - SaaStock Founder Community??
1 年haha love the memes