BTW - Edition 11

Welcome to the Eleventh Edition of Buy The Way - your weekly dose of SaaS sales and marketing stories from around the world! ??

This week, we cover a variety of topics, including:

• The Big Old - PLG Trap ??
• Prospecting Tier - 1 Accounts 1??
• B2B Buying Trends ??

And we have two excellent podcasts, top of their line and cherry-picked episodes for you to listen to.

So dive right in ??

What’s the buzz? ??

Mark Roberge supports Oliver J. ’s “PLG Trap” and even being optimistic about the PLG Model, he can’t overlook the fact that:

”Public PLG companies are 5–10% less profitable than public SLG companies”

But what is this trap that companies usually fall in?

Check here

John Barrows spills beans on how he prospects his Tier-1 Account.

Right from the filters used in Sales Nav to doing research on company + person and then writing an email in 30 minutes.

Also, he cleverly points out how this research will also help in doing super quick but very relevant follow-ups.

If you are into targeted prospecting, this may be super useful for you, check it out here

With Self-serve buying on the increase, Gordana Stok helps clear the air on B2B buying trends.

These trends reflect buyer needs, what prevents them from buying and how you can align your business statement with their journey.

Read the complete deck here

Podcasts to tune into ??

Sales Gravy ??

Hosted by Jeb Blount , he often interviews experts in the field, shares real-life examples, and provides actionable tips that listeners can implement to enhance their sales performance.

In one of the recent episodes, he brought on Chris Beall , CEO of ConnectAndSell, Inc to talk about how market dominance and the humble cold call are connected.

Listen to the full episode here

Startups for the rest of us

This one’s especially for bootstrapped SaaS entrepreneurs.

Hosted by Rob Walling , he explores the world of building a saas business, getting your first users and retaining them.

In one of the episodes released recently, he speaks with Jon Hainstock , M&A advisor at Quiet Light and previously ZoomShift . They talk about Jon’s bootstrapper journey, his exit from ZoomShift, the benefits of buying versus building, and helping other founders sell their businesses at Quiet Light. Jon also exposes some common pitfalls to avoid when buying businesses.

That's all for the Eleventh Edition folks, we hope you enjoy reading it.

Any feedbacks and comments are most welcome ??

Stay tuned for the Twelfth Edition of?Buy The Way -?Your weekly dose of SaaS Sales & Marketing Stories ??

???Storylaner of the week:

An Interactive Demo That Achieved a 50% Engagement Rate! ????

Meet Dylan Dow , Marketing Manager at Stairwell, who achieved this feat by:

• Ungating the Demo
• Highlight specific features
• Letting the viewers pick their own adventure

Mind-blowing stuff, right?

Try Storylane today!