BTW Edition - 10
Welcome to the Tenth edition of Buy The Way - your weekly dose of SaaS sales and marketing stories from around the world! ??
This week, we cover a variety of topics, including:
And we have two excellent podcasts, top of their line and cherry-picked episodes for you to listen to.
So dive right in ??
What’s the buzz? ??
Blake Imperl is crazy about using SMS as a "hub" for business-to-consumer communication. He recalls the days when SMS were only used for promotional messages.
Especially seeing potential in Retail and E-commerce industry for using SMS as their Chopper Gun, he goes on to explain the ways SMS can be integrated to ‘X’ to achieve ‘Y’ outcome.
See the full post here
Will Kimmel blew our minds by stating that “8% of B2B software buyers said that their purchases were activated by sales.”
He shines a light on how most people have already made up their minds about finding a solution before a salesperson speaks to them.
See the full post on his advice on how sellers can shift their attention and some more amazing stats here
Nate Nasralla is pinching sales folks by telling them to write better.
”The more you write, the more you’ll sell”
And we couldn’t agree more, SDRs usually mention that they feel like a copywriter half the time.
But how do you write that sells?
Read Nate’s full post here
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Podcasts to tune into ??
As mentioned, Chris Orlob , the man who used to head sales at Gong, runs this podcast where he brings revenue experts and pokes the bear to spill out secrets.
In one of the recent episodes, he brought on Nate Nasralla and they both talked about “Bullet Proof Business case writing” to create business cases that close deals.
Tune into the full episode here
Hosted by Alexander Theuma , brings you insights and tactics from the greatest SaaS minds in Europe and across the world.
In one of their recent episode Alex brought on Chris Herd , Founder & CEO at Firstbase, who shares how Firstbase grew to an eight-figure ARR with a 2,500+% increase in inbounds.
Listen for yourself here
That's all for the Tenth edition folks, we hope you enjoy reading it.
Any feedbacks and comments are most welcome ??
Stay tuned for the Eleventh Edition of?Buy The Way -?Your weekly dose of SaaS Sales & Marketing Stories ??
???Storylaner of the week:
Meet Robin Fei?t, CRO Manager at sevDesk, who created a remarkable demo to convert more visitors and got:
?? Over 150 hours of watching time
?? 9700 impressions
??every fourth visitor becomes a signup
Mind-blowing stuff, right?
Try Storylane today!
Next Trend Realty LLC./wwwHar.com/Chester-Swanson/agent_cbswan
1 年Thanks for Sharing.
Go Blake Imperl!
?? VP Marketing @Digioh | D2C Marketer Turned B2B Marketing Leader | Prev @ Attentive, Wonderment, Carro | Building an entirely new category for DTC eCommerce
1 年Wow this is awesome, thank you for the shoutout Storylane! SMS truly is the hub for B2C communication ??
Helping Companies Build Better Digital Experiences | Sales @ Contentsquare | Husband | #GirlDad
1 年Thanks for the shout-out and support Storylane! ??