To Be Or Not To BTB

The single biggest contributor to success in a business is your attitude towards everything and everyone and your ability to Be The Best.

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As a business owner you are responsible for multiple tasks and responsibilities and BTB applies to every aspect of your business.

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Being The Best entails asking questions when you are unsure and learning from the process and your mistakes. Being The Best is believing in urgency, excellence and delivery. BTB is often referred to as “Hustle” but it’s more than that in your business; it’s the grit, the mental toughness, your emotional capacity and your passion to be recognised for greatness, recognised for always delivering what you said you would, on time, on budget and without fuss.

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Constant improvement and putting in the extra effort with suppliers, staff and clients alike will pay off in more than just dividends; you will attract and retain better quality, higher paying clients and MATTER to the people your business touches.

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Set your goals, push the boundaries and achieve success - and always over-deliver.

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Copy, Paste. Copy, Paste. Copy, Paste.

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Being The Best means you do the work you dread, submit the taxes you hate, have the hard conversations with your stakeholders, the harder conversations with your clients and the most difficult conversations with yourself.

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Your talent will only take you so far, but the ability to learn the skills required to grow an organisation that will get the important tasks done professionally, deal with clients maturely and communicate effectively is what will set your business apart from your talented peers.

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Having a high BTB factor will allow you to work on the big picture and vision in small, bite-sized, achievable chunks - looking at the long road ahead and never feeling that it’s too far to go.

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Building your BTB factor is work. It needs to be developed and exercised, like any other muscle in your body. If you keep pushing yourself to do the hard things, the hard things become easier and you build a tolerance towards them; this will allow you to grow through the mental barriers you had subconsciously set for yourself.

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So, achieve more.

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Being The Best means you question everything: Question your processes, question your clients, question your prices, question yourself.

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Ebbs and flows around your will-power and your motivation levels will never be at 110% every single day, so stick to a schedule. Be regimented in everything you do and avoid distractions that are shoved in your path every minute.

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Get off social media. Stop reading rubbish and only consume for the purpose of improvement. Get off social media. Learn from the best that have done it and have the most valuable lessons to learn. Get off social media. Set small habits and expand on them over time.

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If you want to cheat then make it part of the habit and routine. Cheat only when your calendar says you can.

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Consistency is the fuel of Being The Best. Pick a pace and tone that works for you and your clients and be consistent in everything you do from the way you answer your phone to the automation and frequency of raising your invoices.

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Starting a business is easy; growing a business is painful.

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Growing a great business is extremely tough and takes resilience. Being The Best is supernatural. Your clients, suppliers and consumers will not remember the work you delivered in the months and years to come. They will remember the way you delivered the work, your level of professionalism, the way you presented yourself and how you communicated with them at all touch points in their business.

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Being The Best is what will make your business a success. Being The Best is what will make you a success.

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Be. The. Best.