BSNL: The Unexpected Challenger in a Price-Hiked Market

There is a seismic shift happening in the highly dynamic telecommunication industry in India. While the big players have resorted to rising tariffs, there is one unlikely candidate – BSNL that is emerging into picture. BSNL appears to be cashing onto this trend of the industry by having a strategic approach and emphasizing on affordability.

The Perfect Storm

Major telecom service providers’ decision to hike the tariff on recharge plans has no doubt gone through like wildfire in the consumer market. The subscribers are now facing budgetary constraints necessitating them to change service providers. This situation has thus inadvertently opened up an avenue for BSNL.

BSNL: A Breath of Fresh Air

On contrast, BSNL prices have remained quite stable despite the upward trend. This aspect of low cost is being increasingly preferred by consumers who are looking for relief from escalating expenses. In addition, BSNL has progressively improved both its network infrastructure and service quality thereby making it more valuable as a whole.

Key Ingredients Behind BSNL winning

• Affordability: It is certainly true to say that the affordable rates offered by BSNL are a big attraction.
• Improvements in infrastructure: Customer satisfaction demands more widespread network coverage and higher transmission speeds.
• Government Aid: Governmental support has increased the standing of BSNL.
• Targeting Rural Areas: Having a strong presence in rural India gives BSNL a competitive advantage.

Challenges and Opportunities

BSNL may be on its way up again; however, it’s worth noting the challenges the company faces. The three areas where BSNL should target include maintaining network quality, expanding 4G footprint and attracting younger customers.

On the other hand, these market conditions present an opportunity for BSNL to increase its customer base and consolidate itself as a trusted yet pocket friendly telecom provider.

The Journey Ahead

How well BSNL can ride on this current market situation will depend upon how flexible and adapt it is. By providing consistent value to its customers and being ahead of competition, BSNL may become a formidable player in Indian telecom industry.

Change is happening quickly in the telecommunications space; so too is evolution within BSNL. Whether it retains this momentum and becomes one of the first options across millions of users would be known with time.