Brutally Honest #71 by Matej Lancaric

Hey, FAM!

?? Drink talk

Having kids is a blessing. Especially when they get sick, your whole family gets sick. But wait, I was sick two weeks ago. How is this possible? The sickness wasn’t getting any better, so I was thinking, what the fuck? Then I couldn’t smell anything, and it hit me. Hello, my old Covid friend. We are meeting again. The third time is the charm, right? At least this year, you won’t ruin my Gamescom like you did last year!

??Tip of the week

Localization doesn’t move the needle. It can help you improve numbers by 10-20% on the CPI side and conversion rate. But don’t expect more. As we understood from our KR visit, it makes a lot of sense in Asia (No shit, Sherlock!) Yeah, I know, what a revelation. So how should you go about the localization of your creatives and game?

Look at your top 10 countries in terms of revenue. Look at your resources and money. Then add the 10% “uplift” on the revenue side and try to calculate the costs vs potential gain. Calculated profit? Good.

Do you have a very strong community in France, and your game is text heavy? In this case, you could maybe add a 20% “uplift” to the equation.

It’s actually simple as that. Don’t put too much effort into localizing the game. If it’s not hitting the goals, localization won’t help you too much.

?? Dr. Doom is not amused

One of my industry friends amused me with his direct and honest TL;DRs, so we agreed to share it here too! My friend remains anonymous as Dr.Doom!

"The year is 2023, and it seems technology again is not there at Blizzard (as it was with more deck slots with Hearthstone), where more stash tabs in your Diablo4 stash would fry your PC. The game is programmed to literally load all the items of all the players you encounter, even in their town stashes. Then you ask yourself which alien technology is being used by that "other" ARPG on the market, where they sell stash tabs, and you can have hundreds of them. Inconceivable!"?Sincerely, Doom (https://www.pcgamer.com/your-diablo-4-stash-is-tiny-because-a-bigger-one-would-fry-your-pc-this-isnt-a-storage-concern-its-a-performance-concern/)

?? “Ha-ha” moment

Because life is too short to be serious.

?? two & a half gamers #73

This time we talk about Meta Aggregated event measurement AKA trust me, bro! Everything is legit. Felix is running apocalyptic Admon tests, and Jakub explains why Harry Potter was such a flop in the West! Well, tune in for more:

?? Listen on?Spotify

?? Watch on?Youtube

?? Diary of a Dancing Unicorn

Today was a good day.

Hey, look. I have to be honest with you. I was expecting you to be way more proactive and guide us through these tough times. I can understand you are busy, but since the beginning, I can't see enough effort from your side. I believe we can boost this game with a great UA strategy and execution. I really want to know the reason behind it. If we are to continue working together, we should fix the issues, and you should put more value and effort in our game to give it a success. We want to be more aggressive on UA spending.

Hey, understand your worry and frustration here. I am actually not that busy, it’s very unfortunate timing, though. I was sick and now I am out traveling which I had planned for some time.

Communication could be better, totally agree there. In terms of analyzing. There is not that much to analyze given the budget we are spending that much still. We can get there sure.

If you want to end the cooperation now, I would totally understand that.

…

…

… Alright, that’s the end, I guess…

…

Hey, let's set up a call and go over things.?I?would say let's move forward, especially in August, by solving the problems I mentioned above and taking a more active role in this collaboration

Oh hey, thanks a lot for your message. It surprised me since your investor already mentioned to me you don’t want to continue working together.

I told him about the problems and was planning to stop the cooperation actually, then since you approached with understanding and accepting problems, I wanted to give it another chance

Today was a good day.

?? Quote of the week

“every one of these snake oils salesmen ends up with Let's have a call and I don't tell you shit before” Jakub, 2.5g chat

Meta Aggregated Event Measurement?

?? Level up yourself

I launched?a YouTube Channel. I'm putting a ton of energy into creating valuable content I think you'll like. Check out the?latest stuff, and give me a?like and subscribe.

?? Nostalgia games

Do you remember this game? What did you play when you were young?

Heeey buddy, where did you go??Road RASH!

?? ?Before you go

Join us at?GAMESCOM?for an unforgettable evening of magic, cocktails, and a live recording of the ‘2 and a Half Gamers Podcast’ - all set against the breathtaking backdrop of Cologne's stunning skyline.

Space is limited, so save your spot now?here!

Thanks for reading this week’s newsletter!

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Take care, everyone! See you next Thursday!

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