Brutally Honest #51 by Matej Lancaric
Matej ?? Lancaric
Helping Games Grow ??10+ years of experience ??52 global launched games ?? User Acquisition ?? Marketing Strategy
New week, new fun! Enjoy ...
?? Drink talk
Okay, okay, okay, this is the last time I am going to mention Istanbul Gaming Summit. Oh my fucking god, what a great event. Special thanks to the Deconstructor of Fun &? 谷歌 for organizing. If you missed it in person, you could watch the full stream here?https://www.youtube.com/live/duB6lLuWZeU?feature=share
My friend Neil Long wrote an excellent report if you like to read it.?Check it out!
Special kudos to Michail Katkoff , Simay Sena Karaa?a? , Kristina Medvedeva & the Google team for organizing everything!
???? Tip of the week
How to improve creatives? There are 2389273872362 ways how to make that happen. What is not discussed too often, but has a significant impact on the performance (at least in my view) is the?pace of the creative. What do I mean by that?
Different audience segments resonate with other creatives, right? Yeah, we know that.
Same thing with the pace. Females like to see slower, calm & relaxing creatives, whereas males like to see fast, action-packed creatives that catch their attention. Is that so? I usually like to test these hypotheses, so here you go:
Slow
Faster
Slow
Faster
With Battle Legion creatives, I don’t even see the pace difference. They look the same to me, but who am I to judge?
Anyway, it’s an easy hack to get multiple iterations out of one video and test them against each other. Go!
?? Dr. Doom is not amused
One of my industry friends amused me with his direct and honest TL;DRs, so we agreed to share it here too! My friend remains anonymous as Dr.Doom!
"After announcing a flashy trailer of the original angry birds remake in 2022, Rovio pulled down the android version of the game this month. After renaming the app, removing the AB name from it, and playing with metadata for "11 months" (actual quote!), it seems that the multimillion F2P company was still no match for a 1$ premium game which endangered its existence by being "listed" on the store. But it impacted only "search results," not sales. What a time to be alive!" - Sincerely, Dr. Doom (https://www.pocketgamer.biz/news/81008/angry-birds-was-delisted-due-to-its-effect-on-search-not-sales/)
?? two & a half gamers #55
Answering questions about SKAN 4.0. What are the most significant differences between SKAN 3 and 4? Could we see full creative data on iOS? and much more? Tune in:
领英推荐
?? Listen on?Spotify
?? Watch on?Youtube
?? Diary of a Dancing Unicorn
Today was a good day.
Hey! I need to talk about something now. Can we get on a call today?
Unfortunately, my whole week’s schedule is always planned for Monday morning. I need at least 24 hours to adjust my day to find the time.
What do you mean no, you are here for us? Find time now!
Wait, what? I mean, yes, but it would be great if you also respect my time.
… we are paying you, so be available ...
Yeah, not anymore. Thanks for your cooperation. Good luck with everything.
Today was a good day.
?? Quote of the week
“I am not Mr. Kumbaya like Mishka or Mr.Matej over there,”?Eric, Istanbul Gaming Summit presentation
Actionable deep dive into SKAN 4.0
?? Level up yourself
I launched?a YouTube Channel. I'm putting a ton of energy into creating valuable content I think you'll like. Check out the?latest stuff, and give me a?like and subscribe.
?? Nostalgia games
Do you remember this game? What did you play when you were young?
The Secrets of Monkey Island!
Play here:?https://www.retrogames.cz/play_492-DOS.php
?? ?Before you go
Appflyer just released the state of gaming report. Find out more:?https://www.appsflyer.com/infograms/gaming-app-marketing/
Thanks for reading this week’s newsletter!
Please share this with someone in your network who would benefit from the insights and brutal honesty. It would mean a lot to me!
Take care, everyone! See you next Thursday!
?? Reach out for feedback or questions, or say hi!
Give me some love (or hate) & Subscribe everywhere! ??