Brutally Honest #44 By Matej Lancaric

H-E-L-L-O

?? Drink talk

Sharing knowledge & networking at PGC was great. Woohooo! Really enjoyed meeting people face to face after a long time. See you in Barcelona in two weeks!

?????Tip of the week

Finding a creative winner is not an easy job. Well, I guess nothing is! How should you iterate on a winner creative? What to consider?

In the ideal world, you understand why your creative resonates with your target audience. You can dissect the parts that work well and those that don’t. And try to replace those with something that is?closer?to your target audience.

What you can also do:

• iterate on the first 3 seconds (change them completely)
• take your winner creative add a 1-2 second intro to grab attention
• you can use real-life footage here
• slap an influencer on top of your winner creative
• UGC FTW
• add different elements (hand, emojis, VFX, sounds) into the video
• add trending tiktok music to your winner creative
• cut it into pieces
• make 2-3 short creatives out of it
• different CTA

Happy iterating!

?? two & a half gamers #48

Deconstructing a new mobile game Frozen city! Could this game make 80% more revenue?

???Listen on?Spotify

???Watch on?Youtube

?? Diary of a Dancing Unicorn

Today was a good day.

Dancing through the conference…

Today was a good day.

Could Frozen city make more revenue?

?? Quote of the week

“You're the only person with over 5k followers who'd look at who has checked them”,?Miska, DOF slack

?? Level up yourself

I launched?a YouTube Channel . I'm putting a ton of energy into creating heaps of valuable content that I think you'll like. Come check out the?latest stuff , and give me a?like and subscribe.

?? ?Before you go

How to choose an MMP these days? Put together a list of things to consider!?Read more..

Thanks for reading this week’s newsletter!

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Take care, everyone! See you next Thursday!

?? Reach out for feedback, questions or just say hi!