Brutally Honest #41 By Matej Lancaric
Matej ?? Lancaric
Helping Games Grow ?? 11+ years of experience ?? 52 global launched games ?? User Acquisition ?? Marketing Strategy
Happy New Year!
?? Drink talk
I have no idea what kind of year 2023 will be. Fuck it, I am going to ride it on a dancing unicorn’s back!??? jiiiihaaa
???? Tip of the week
Game developers usually talk to each other about KPIs they have and what they are able to see.
When you are asking about benchmarks, don’t only ask for CPI. Ask for CPI in a particular country or at least regional CPI.
Only CPI won’t tell you much either. What would you do with one number, e.g. CPI $5. Is it good? Is it bad? Hard to say. Ask about the LTV! When you hear LTV D7 $10, you know $5 CPI is actually pretty good.
Same thing with ROAS. Don’t ask what the D7 is. Ask what is the D7, D30, and D90 ROAS. It’s about what the LTV curve looks like.
I’ve seen games with D7 ROAS 80%, but 100% ROAS happened on D180. Because of poor long-term retention.
You should be doing this exercise with all the metrics. Not only when you talk to other developers or UA managers. But when you are looking at your dashboards.
?? two & a half gamers #45
You can find a lot of fun stuff in the last session of 2022.?(Ironic) predictions, Meta renamed, UA stuff & much more...
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?? Diary of a Dancing Unicorn
Today was a good day.
领英推荐
*investor* Oh man! Just reading this email about them not paying you for the services. You must be joking!
Unfortunately, I am not.
*investor* all right, I am going to intervene right now.
You know what? Fuck it. I want to see what kind of people they are and see if they pay eventually.
*investor* Okay. But keep me posted, I want to know as well!
Today was a good day.
Do you want to hear predictions?
?? Quote of the week
“I come here just to jump straight to the "Today was a good day" section. Later I read the content”,?Paolo, LinkedIn comment
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Sexist ads must go away! Let’s raise awareness of this issue. Let’s say NO together. Read?how to stop sexist ads here!
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Take care, everyone! See you next Thursday!