Brutally Honest #35 By Matej Lancaric

Hello. What a beautiful day!

?? Drink talk

Preparing for slush this week.. Oh wait, wasn’t that last week? It was, but my “slush” is going to be on the other part of the world. Stay tuned!

???? Tip of the week

Creative production is super important part of the UA. Not all creative concepts are easily created.

Starting a production of a game with outsourcing capabilities in mind can be very hard, but also very helpful for your marketing efforts.

Because let’s face it, your game won’t get any traction without User Acquisition.

What should you think about?

• If your game is in 3D, preparing for 2D asset pack you could be sharing with agencies and consultants is a very nice bonus.
• build your game with dev console in mind (or GOD MODE)
• think about cheats, toggle off HUD, change camera angles

Organise your assets beforehand! There is nothing more beautiful than folder with organised game assets. This is what you should prepare:

• Brand rules (does the brand have some non-go zone? / how to use the logo / what colours to use .. etc.)
• Legal lines
• Logos
• Fonts
• Gameplay videos
• End screen / packshots / outro (if you already have them)
• UI game elements (buttons, characters, icons, menu etc.)
• Psd files and source files

If you are not thinking about this in advance, it’s not an end of the world. But! If you do, it will speed up the creative production and help your outsourcing partner quite heavily.

This is not a joke! It's super useful

?? two & a half gamers #40

How to get prepared for tough Q4? You already know how to do it on the admon side.

Now we are talking about UA and Live ops. Don’t miss this one!

Tune in:

???Listen on?Spotify

???Watch on?Youtube

?? Diary of a Dancing Unicorn

Today was a good day.

Oh, let’s start working on creatives. Your portfolio looks stunning.

Sure thing, we will start with brainstorming and I am going to share some concepts with you in the next couple of days.

Those concepts are amazing, really out of the box. I could see how much you are connected with different audiences!

Okay, let’s move forward with two of them and then iterate afterwards.

Great work on the first video. But! We don’t want to fuck up the first test so let’s polish this it a bit more.

Thanks for sending another version. And another, and another. We still believe this is not going to work. Before we test it out, let’s add more quality into the concept.

Hmm. We feel we are moving in a circle. Let’s stop the coop right here.

We didn’t even test the video, but okay. We can stop right away.

Today was a good day.

Are you prepared for Q4?

?? Quote of the week

“Not sure if you realise this, but you are kinda UA influencer now”,?Jacob, 1:1 call

?? ?Before you go

Here is a?creative strategy update?from masters in the gaming industry you should definitely read. What are you waiting for? Ah, for link.?Here yo go!

Thanks for reading this week’s newsletter!

Please do me a favour and share this with someone in your network who you think would benefit from the insights and the brutal honesty. It would mean a lot to me!

Take care everyone! See you next Thursday!