Brutally Honest #33 By Matej Lancaric
Matej ?? Lancaric
Helping Games Grow ?? 11+ years of experience ?? 52 global launched games ?? User Acquisition ?? Marketing Strategy
Hey you, yeah you! Enjoy life!
Also, sit tight. This one is little longer than usual. My blood is boiling …
?? Drink talk
Last week was really funny. So many people amused me and pissed me off at the same time. I love it! Some people apparently lack respect for others from the industry
???? Tip of the week
I know I already talked here about the device level performance, but since I’ve heard so much bullshit in the last couple of days/weeks about this. I am going to share full story.
It was back in days at UA society event (when I was still part of this amazing society - until they kicked me out for switching to the dark side) when?Martzel?pulled off an amazing presentation that still resonates with me until now.
He was talking about a research they’ve done at Wooga about devices. Tried to find out which Android devices are high end and which are low end. After long research, the’ve found out that RAM is the main indicator of the quality and not OS version.
You can buy the newest android which is still shitty device.
So, we should all thank Martzel for doing such an amazing job.
This is not the end. As I mentioned the last time, I usually exclude devices <3GB of RAM.
How do you do that? My former colleagues?Martin?&?Tomas?did the hard work for you and compiled this?list - Request access now! Add these to your campaigns and voila, exclusion list is there.
But we are in 2022, excluding 3GB RAM is not enough anymore. After doing some research (mainly?Tomas), there is a hack. Pretty obvious one.
How to exclude older devices that don’t have 6GB RAM??Target only Android OS12!
Google Android 12 Requirements:
At Least 6GB RAM, 1080p Display
At least a 12-megapixel rear camera with support for 4K30 video recording.
This could have been in the diary of a dancing unicorn, but this is my newsletter I can do what ever the fuck I want!
?? two & a half gamers #38
Prepare for Q4 with super pro Ad monetisation tips from Felix & bit of UA from myself
Talking about clones of survivor.io with Jakub and why Heroes vs. hordes is the clone to watch closely.
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Tune in:
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?? Diary of a Dancing Unicorn
Today was a good day.
Casually listening to an interview. The host asks question about different KPIs, how the guest uses them and what else he/she measures. The answer was just great:
blablbalblablablablbalblbalblalballablb, 4minutes of bullshit talking about how measuring KPIs is important (no shit sherlock!) ending with simple I am sorry this is a broad question I can’t answer easily.
What the actual fuck?!
Why being on a podcast or show when you don’t answer properly, straight to the point, adding value, no bullshit. Why?
Unbelievable! Immediately turned off the podcast after this answer.
Today was a good day.
Q4 is knocking on your doors!
?? Quote of the week
“Matej and his 1 & a half men podcast”,?Deric Press, Construction of Joy podcast
?? ?Before you go
Skan 4.0 is out, I don’t have any best practices for you yet. I am taking my time to fully prep and understand. But in the meantime, here are some?useful tips?how to pass the privacy threshold.
Thanks for reading!
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Mobile Ad-Fraud Consultant, fighting mobile Ad-Fraud one day at a time.
2 年So much good advice in one package.
Empowering??my team to grow ?? personally ???? and professionally ?? Head of Marketing. Caring Communication ambassador. ??Tuna of the Gaming Industry
2 年loved it again! ?? ??