Brutally Honest #24 By Matej Lancaric

Yo! How is your week? Great? Now back to work! ????

?? Drink talk

YAY! Global launch season has begun! Text Express: Word Adventure, the narrative word puzzler, is now available for iOS and Android. Read more about?Text express! Numbers are looking pretty good, especially on iOS ... papapapa

???? Tip of the week

Big splash global launching is over. This was the case few years ago when you spent a lot during the first 2-3 weeks and then scaled back to catch up with the revenue.

Some companies still have this mentality from the past even though they don’t have enough data from soft launch. Because “someone said this is how it should be done”

So, how should your global launch budget look like? What to take into consideration?

A)?soft launch KPIs

• what is your CPI in different countries
• how did your CPI increase through the whole soft launch period? (create a coefficient)
• how steep is your LTV curve?
• what is your D1, D3, D7, D30 ROAS?

B) cashflow situation

• how much money do you have in your bank account available for?UA?
• could you scale rapidly right away based on your funds?
• don’t forget about NET30 ads revenue and NET45 IAP revenues

C) team experience

• is your UA team experienced enough to handle the high volume (+ stress)?
• is your team big enough to handle multiple channels

D) creative framework

• how many winning creatives do you have from the soft launch?
• how many many new creatives concepts can you produce weekly?
• can you produce playables?

With all this in mind, do you know what kind of budget you can spend? No? Yeah I thought so. Create a budget plan A,B and C:

A) minimal

B) adventurous

C) STFUTG (scale the fuck up this game)

?? two & a half gamers #30

Survivor.io?past $15m IAP revenue and 12m downloads.?I?talk about UA strategy & estimate the game is making $500k per day from ads.

What does?Felix?think?

How does?Jakub?see the game design side of things?

Well, tune in:

???Listen on?Spotify

???Watch on?Youtube

?? Diary of a Dancing Unicorn

Today was a good day.

Hey dancing unicorn. How is everything? We have heard a lot of great things about you. Would love to work with you.

Perfect, let’s move forward and make it happen.

Yeah okay, let me introduce you to our marketing team. They are keen to start ASAP.

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Hey guys, any news?

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Wtf, this is like 4th person in the last 2 weeks ghosting me. What is wrong with these animals?

Fuck it, let’s dance .. tuptttitpitptittipaapaprapapa

Today was a good day.

Global launch Case study

?? Quote of the week

“You are the Eric Kress of UA”,? Paulo, slack DM

?? ?Before you go

Thomas says hi and sending you this image below!

Thanks for reading!

?? Reach out for feedback, questions or just say hi!