Brutally Honest #18 by Matej Lancaric
Matej ?? Lancaric
Helping Games Grow ?? 11+ years of experience ?? 52 global launched games ?? User Acquisition ?? Marketing Strategy
Smile, you look better that way… ??
?? Drink talk
Oh yeah - hitting?1500 subscribers now (Linkedin + web combined).?Thanks a lot for your support. It really means a world to me! At the same time, I still can’t understand why you read this. Also,?open rate is 53%, yeah, thanks again.
???? Tip of the week
You are running an iOS Purchase campaign on Facebook, but you can’t really see any postbacks. Right?
Let me tell you this -> 0 SKAN postbacks on FB = not passing the privacy threshold! But this is not issue only on Facebook.
Let’s take a look at different UA channels:
Facebook?- min. installs per day per campaign 88 (it was 128 before, but now?FB guidelines?say something different)
Unity?-?min. installs per day per campaign 30
Snapchat?- min. installs per day per campaign 75
Google?- min. installs per day per campaign 100
What could you do to start getting postbacks and meet the privacy threshold?
?? two & a half gamers #25
Ubisoft rocks! Or not? Do they even care about mobile games? .. well,?tune in to hear it all!
Listen on Spotify:?https://open.spotify.com/episode/3NucjLYQ5COFWBKSmvC5l5?si=V1Lpg9iLQGWRdqvtnve7lg
Watch on Youtube:?https://youtu.be/i5uGERxrZMk
领英推荐
?? Diary of a Dancing Unicorn
Today was a good day.
Even though covid-19 started hitting people all around the world, game companies start to understand that remote work can be a viable option for them. Now they can tap into a world class talent pool without the need of relocation.
Obviously, it’s not that easy to master, but it looks like we are entering the era of “work from anywhere in the world”
For me personally, remote work started way before it was cool and I really enjoy it. It took me few years to be able to manage my time, but it was worth it.
Lot of companies out there are still at the beginning, trying to figure it all out - communication, goals, performance, culture .. Good luck!
Today was a good day.
Does Ubisoft give a fuck about Mobile?
?? Quote of the week
“I am trying to find ways how to unsubscribe to not see you popping up from everywhere :D”, Hagop, 1:1 google meet
?? ?Before you go
Surprisingly, this newsletter is growing. If you want to get your brand out there, let me know.
In the meantime, take a look at how playables can?improve your performance on adnetworks by 50%!
Thanks for reading & sharing!
?? Reach out for feedback, questions or just say hi!