Brutally Honest #16 By Matej Lancaric

Ou yeah! Newsletter Super sweet sixteen … I guess I need to buy a purple convertible now..

?? Drink talk

Trying to survive after the last 3 days which I spent on a music festival with my family. Don’t expect too much from this edition! papapapaptiririripapap

???? Tip of the week

If you follow this newsletter since the beginning you might have noticed I shared a tip about Unity Ads AdROAS campaigns working mainly with Appsflyer or Adjust.

Guess what! These campaigns can work with Singular as well, the only that Singular are not officially supported (the onus here is on Unity as they deprioritized the integration) but its a custom setup.

The setup itself, when executed correctly, works.

Reach out if you want the step by step guide! https://support.singular.net/hc/en-us/articles/7212126720283--NEW-How-to-Run-Ad-Revenue-ROAS-Campaigns

?? two & a half gamers #23?How to do a proper game performance audit?

Last session with a super important Enric sparked one topic in my head which always comes into mind when starting to work with a new gaming company.

What should we look at from UA, Admon or Game Design perspective?

Tune in!

Listen on Spotify:?https://open.spotify.com/episode/54PFvc173acQapQWGl1tQH?si=dBrPAFpmSbur2-4BSUAbhg

Watch on Youtube:?https://youtu.be/7LIHLx4fWeU

?? Diary of a Dancing Unicorn

Today was a good day.

Thanks for sharing the feedback with me last time after I asked you nicely. It’s really helpful with the content production and it’s really encouraging. Oh wait, nobody gave a shit.. Maybe next time ..

Today was a good day.

How to do a proper game performance audit? UA, Admon & GD

?? Quote of the week

“Well, I don’t agree with that article. We are in the trenches, we know better how it is/works”, Marko, weekly call

?? ?Before you go

Check out the article about?UA web2 vs web3 fundamentals!

Thanks for reading!

?? Reach out for feedback, questions or just say hi!