Brutally Honest #130 by Matej Lancaric
Matej ?? Lancaric
Helping Games Grow ??10+ years of experience ??52 global launched games ?? User Acquisition ?? Marketing Strategy
Hey, FAM! What’s up?
?? Drink talk
Came back from Appfest Barcelona. A great event full of great content. (not because I had a presentation about UA diversification) Going to share the deck next week, stay tuned!
??Tip of the week
Manual campaigns & "Lookalikes are dead.” That’s what some UA people want to believe. I have found success with both recently.
You should try to diversify from the Automated Campaign setup that Facebook pushes into your face at every step of the campaign creation. When was the last time you created lookalikes? at least 37826783 years ago, I know! Here is a list I usually create:
ENGAGEMENT events
PAYERS:
For more UA tips, check out this newsletter:
Stay Ahead in UA for 2024: My Top 43 Tips Revealed
I’ve decided to share all the top learnings from 2023. All those made the most impact on my UA ops! It’s quite a lot of learnings so buckle up & enjoy"!
?? Dr. Doom is not amused
One of my industry friends amused me with his direct and honest TL;DRs, so we agreed to share it here, too! My friend remains anonymous as Dr.Doom!
"How can you kill something that is dead already? Easily, there is this secret version of Necromancy, called Cryptomancy, which just happened to our innocent FlappyBird. The original creator has nothing to do with it and is already horrified, as the game is now Telegram only with the addition of, you guessed it, cryptocurrency. Outstanding move, as always with crypto ??" Sincerely, Doom (https://mobilegamer.biz/flappy-birds-comeback-begins-with-a-telegram-only-game-with-added-f2p-and-crypto)
??? “Ha-ha” moment
Because life is too short to be serious.
?? two & a half gamers - Creative Trends August 2024
Latest Creative trends for mobile gaming - August Edition! Yes, that’s it.
?? Watch on Youtube
?? Listen on Spotify
??Paid subs only
Sneak peek at what you get for your support:
How to conquer farming games market? Minigames FTW! Implement or die!
The farming games market presents both significant opportunities and formidable challenges. With a steadily growing audience over the past decade, this genre continues to captivate millions of players worldwide.
How to market a merge game? Top3 UA channels, trends & Winning creatives!
Merge games became the new match-3, full stop! What’s the secret behind this puzzle subgenre's popularity? Why do players like the merge mechanic? How should merge games be marketed?
Match 3D UA playbook - Real data inside!
Here we go again! Another paid newsletter filled with Tips & Tricks! Let's dive into the Match 3D UA Playbook. While match-3 games have been around for years, Match 3D adds a more recognizable dimension. The game takes the proven match-3 gameplay and pushes it into 3D. The difference is more than superficial, it profoundly affects gameplay and the strategies players need to conquer the gaming table.
领英推荐
?? Diary of a Dancing Unicorn
Today was a good day.
Hey hey! It was flagged to me that you haven’t replied to the client for a day. Can you follow up with her today/ASAP? I'm sure things are running fine, but she needs some reassurance.
Well, yes, I spent half of the day in the hospital because I cut my finger.
Uff, do I want to know what happened? :O
Yeah, don’t worry. I will answer later today.
Could you share when to expect you to be out of reach for the next month? That will really help with managing client expectations.
Ehm, I didn’t really plan to be in the hospital last week.
Today was a good day.
?? Quote of the week
"We're very lucky they're so?fucking?stupid" - Jakub, 2.5gamers chat
Creative Trends in Mobile Games August 2024
?? Level up yourself
I launched a YouTube Channel. I'm putting a ton of energy into creating valuable content that I think you'll like. Check out the latest stuff, and give me a like and subscribe.
??? Gaming blast from the past
Do you remember this game? What did you play when you were young?
?? Before you go
Ask Matej AI a question. It’s actually quite good!
We produced one more episode at 2.5gamers. Check it out now:
?? Fun starts in two & a half gamers Slack! Join now
We are opening up a Slack channel for everybody. It is the most inclusive slack for the gaming industry. Female, male, non-binary, juniors, mid-level, seniors, vendors, developers = EVERYBODY! We are waiting for you ??
Feel free to join here!
?? Thanks for reading this week’s newsletter!
Please do me a favor and share this with someone in your network who you think would benefit from the insights and brutal honesty. It would mean a lot to me!
Take care, everyone! See you next Monday!
?? Reach out for feedback or questions, or say hi!
Give me some love (or hate) & Subscribe everywhere! ??
?? PS: The latest UA & marketing jobs for you prepared by Gamigion :
ASO Manager – Small Giant Games Zynga Senior Product Manager, Marketing Analytics Zynga Performance Marketing Specialist Dream Games Product Marketing Coordinator Jam City Head of Monetization & LiveOps SciPlay User Acquisition Specialist Gameloft UA & Marketing Manager Playtika Senior Performance Marketing Manager Rovio Growth / User Acquisition Analyst Madbox Senior Product Marketing Manager Kwalee Lead Growth Manager Kwalee Director of Growth Kwalee Growth Manager Voyager Growth Manager Voodoo UA Manager ABI Game Studio Marketing Specialist Fugo Games Senior Marketing Analyst Playkot Junior UA Manager East Side Games Marketing Data Analyst – ASO Scopely Regional Director Marketing EMEA Scopely Senior Performance Product Manager (Growth) Scopely Senior Performance Marketing Manager Supercell Senior Marketing Researcher, Live Games Supercell Marketing Lead, Clash Royale Supercell UA Marketing Producer Playrix Lead User Acquisition Manager Playrix Senior User Acquisition Manager Playrix Product Marketing Analyst, Games AppLovin Senior User Acquisition Manager Gamelight Senior Growth Manager Liftoff Mobile ASO Manager MobileAction Growth Manager Moloco
Find out more here!