Brutally Honest #11 By Matej Lancaric

Hello, how is it going?

?? Drink talk

Thanks to covid, we had to prolong out stay in US, but hopefully this is the last newsletter coming from the land of endless possibilities and shitty internet. Going back home now, to the Central European Timezone. Yay! Thank you US, you have treated us well. Except covid, that really sucked…

???? Tip of the week

Question I am getting a lot: What is the best performing creative? How much money should I spend on creative production?

Answer: I have no fucking idea! You can spend 100k and not have a single good performing creative or a creative winner.

What I would suggest is following:

• Have a brainstorming session
• Come up with 5-6 totally different ideas
• by totally I mean this:
• gameplay iteration
• slightly fake creative approach
• UGC type of creative
• lose-upgrade-win scenario

ask a question?(Who would win? What would you do? What is your favourite food? you got the point..)

• memes
• produce 3-4 creatives
• test, evaluate & iterate

Don’t forget.?Creatives are about emotions.?Nothing else!

?? two & a half gamers #18 Mobile gaming company Happy Hour

Full UA, GD and Admon Analysis of the great gaming company - King!

Top UA suggestions how to be more efficient

How to diversify?

Learn more below …

Listen on Spotify:?https://open.spotify.com/episode/5gVrKezpDtQTyxpBgXeOt4?si=ktU3ODsrSx-F03A1vC2DSA

Watch on Youtube:?https://youtu.be/vD221MHe6SU

?? ?Diary of a Dancing Unicorn

Today was a good day. Finally. I can share a direct, honest feedback.

“Hey, you are not doing this right. It’s costing the company we work for a significant amount of revenue. You should think about this and that. It will improve your performance and bring money to the company!”

Great, I feel good, he felt good as well according to his response.

But wait, now he is telling his team mates he is really upset about me telling him the ugly truth. WTF?! I don’t get it. Why didn’t he tell me right away into my face?

Hmm, now my manager wants to see me. I hope he will praise me for giving people honest feedback.

Fuck my life, people are complaining about my honest feedback. Well, I am here to help increase company revenue not to sugar coat things.

Today was a good day.

How could King increase revenue by 30%?

?? Quote of the week

“Knighthood had big global launch, but had an unfortunate shark fin”, Jakub / Session #18

?? ?Before you go

Pause. Think. Talk to your employees. Tell them how good they are. They deserve positive feedback and praise.

You deserve it as well. You are awesome! Keep doing a great job

Thanks for reading!

?? Reach out for feedback, questions or just say hi!