The Brutal Truth About Outbound Sales: Targeted Value Beats Fluff
*** If you don't like the truth about business, scroll past and don't read ***
What do I get asked about every day? Numbers. What they mean, how they can help businesses grow.
Here's the simple truth: In outbound sales, targeted value trumps a pitch full of fluff.
Every. Single. Time.
Think about it. Decision-makers are drowning in information. They don't need another generic pitch - they need solutions to their specific problems.
Let's break it down:
- Do your bloody homework: Understand their industry and challenges. This isn't optional.
- Tailor your approach: Focus on their unique pain points. Generic pitches? They're going straight to the bin.
- Show clear ROI: Demonstrate how you'll make their life easier or business more profitable. Use real numbers, not fluff.
Remember, it's not about what you're selling. It's about how you're solving their problems. Remove the emotion, look at the facts.
Here's why this matters:
- Generic pitch = Ignored
- Targeted solution = Attention grabbed
- Clear ROI demonstration = Decision made
It's that simple.
When you allow data to drive your outcomes and performance, you remove the emotional ups-and-downs of growing your business.
"Activity taken", or what we call "doing the bloody work", is the same. If you're NOT getting the results you want, I'd challenge you to consider that you DID NOT do the work that produces 80% of the positive outcomes.
So, what's the most valuable thing you've learned about crafting targeted pitches? Drop your insights below. Let's start a conversation and ensure 2023 is better than the year before.
#SalesStrategy #TargetedValue #NumbersDontLie #DoTheWork