"This brought my leads back to life"

“AMI’s email strategy brought my leads back to life. I sent out 8 emails, after a 4 week lapse in communication…and got 3 calls the next morning.

Not a bad return on leads I thought were dead!”

-Jacek "Jake" Krokowski LEED AP, RLA, principal at JWK DESIGN

Automation is a powerful feature of email marketing.

Automated email sequences ensure your leads receive the correct information at the right time without needing constant manual intervention.

This saves you time and resources and provides a seamless experience.

By leveraging email marketing's personalization, consistency, measurability, and automation capabilities, you can effectively guide your leads through your funnel to convert them into clients.

Marketing for designers is primarily education, not selling

Each piece of digital mail allows you to develop rapport. Taking the client relationship “toward the personal” is helpful in business because it builds liking and trust.?

That said, it takes time for a prospect to decide whether you are the right designer for their project (and for you to discern how well this client fits into your process). Rather than propose to your prospects before courting them, nurture the leads with a personalized touch. Craft your content to ensure that your messages resonate on an individual level. Establishing yourself as a reliable partner by using segmentation to personalize your emails, your email can be more accurate about a specific client’s desires since you can seemingly read their mind. Discerning from a distance, explore their distinct dreams as you would during an in-person consultation.?

Email marketing also keeps you top-of-mind with your leads throughout the sales funnel. Per a series of well-timed and informative emails, you can educate your audience, address their pain points, and gradually guide them toward wanting to hire you as their designer. This consistent communication increases the likelihood of conversion since your clients get to know you, like you, and, most significantly, trust you to design spaces that can transform their lives.

Learn more about email marketing strategies on the Architect Marketing Institute's blog. Click the link in our bio and go to "Key Resources" on our homepage.

Cheers to you, Jake Krokowski , for committing to the path of winning better projects and attracting clients who value the incredible work you do.