Bronwen O'Keefe is Building a New Brand of Harlem Globetrotters

Those of us of a certain age remember when Saturday morning TV featured Meadowlark Lemon and Curly Neal playing some pretty fancy basketball with the Harlem Globetrotters, as the team’s spunky theme music (“Sweet Georgia Brown” as rendered by the Bones Brothers) played in the background.?Even though the team has never stopped touring – regularly hitting as many as 400 stops each year – it’s been years since the Globetrotters have been considered a household name or even a regular media presence.???

Bronwen O’Keefe, head of global content and marketing for the Harlem Globetrotters, joined Herschend Entertainment Studios and Harlem Globetrotters President Keith Dawkins in 2022 with a plan to return the team to its former glory. O’Keefe chatted with?Spotlight?about everything the Globetrotters are doing to rebuild and expand the brand ahead of its 100th anniversary in 2026.

Click?here?to read the entire edited interview with O'Keefe.

Apple TV Plus’ ‘Severance’ Goes Back to Work January 17

Almost three years after it originally premiered, Apple TV Plus’s cult hit,?Severance, returns for season two on January 17. Apple dropped the first official trailer on December 7.

Severance?takes place inside a mysterious company, Lumon, that severs the memories of its employees' inner work selves - or "innies" -- from their outer real-life selves, known as "outies." At the end of season one, all four of Lumon’s “innies” – Mark (Adam Scott), Helly (Britt Lower), Dylan (Zach Cherry) and Irving (John Turturro) – learned something shocking when the memories of their innies were revealed to their outie selves. Season two will deal with the ramifications of those realizations.?

Do you have a hot show coming back (looking at you, HBO)? We want to show off your work! Submit your best stuff to?[email protected].

YouGov Tracks U.S. Christmas Gifting Trends

Men tend to give tech, women tend to give clothes and everyone falls back on gift cards, YouGov research finds.

Variety: ESPN Makes Way to Disney Plus in Bid to Catch Families, Casual Sports Fans

Variety: Selena Gomez, Ariana Grande and More Music Heavyweights Land Golden Globe Nominations

Adweek: 'The Simpsons' Provide Perfectly Cromulent Way to Grow Monday Night Football Ad Revenue

Promo Mojo: ‘Yellowstone’ Stays Front and Center with ‘1923’ Preparing to Premiere

Streamers Battle It Out for Streamer of the Year at the Streamer Awards

The Streamer Awards, founded and hosted by live streamer QT Cinderella on her Twitch channel, aired on Saturday, December 7, with awards given out across multiple categories. During the ceremony, streamer iShowSpeed prevailed over?Kai Cenat?as streamer of the year.?

Both streamers brought home the hardware on Saturday night, however, with iShowSpeed also winning best international streamer and best IRL streamer. Cenat won for best streamed collab (with Kevin Hart and Druski), best marathon stream for Mafiathon 2, and best just chatting streamer.?

This week, live-streaming analytics firm Stream Hatchet dives into the numbers behind the year's top live streamers.

Deadline: How Chris Pratt, The Pope and Rotten Tomatoes are Powering Marketing for Documentary 'Fighting Spirit: A Combat Chaplain's Journey'

Ad Age: What Marketers Need to Know About Social-Media Trend and Word of the Year Brain Rot

Marketing Brew: How the Brooklyn Nets Became the Most-Liked NBA Team on TikTok

Design Taxi: Mercedes Bids Farewell to Seven-Time F1 World Champion Lewis Hamilton with Emotional Short Film

The Time is Now to Save on Duplicate Awards!

Looking for the perfect way to celebrate your team’s accomplishments? For a limited time, G.E.M.A. is offering discounts on personalized duplicate Gold, Silver or Bronze award statues.

From now through December 19, 2024, you can save 20% on orders of five or more by reaching out to?[email protected]?to place your order. Orders of one to four statues will receive a 10% discount that will be automatically applied when you place your order at?https://www.gema.org/awards#winners.

Any credited individual on your winning team is eligible to receive an award. Due to high demand, please allow 6-8 weeks for statue production and personalization.Questions? Contact?[email protected].