The Bronco is back, baby!
A few days late so better late than never. Right? This week, I want to give my thoughts on Ford's decision to bring back the Bronco.
What's going on?
- Ford is bringing back the Bronco in two styles, the Bronco Sport and Bronco.
- Ford will offer a two-door and four-door Bronco option.
- A base Bronco will be just shy of $30,000 and a limited edition version will be just over $60,000.
- According to the CNBC article, the Bronco Sport will be available by the end of this year while the Bronco being available Spring 2021.
$1 Billion...
- That's what Ford could gain in pretax earnings if it sells 125,000 units.
Thoughts/Takeaways
- I absolutely love this vehicle! I am a big fan of the design, especially the interior.
- I'll be curious to see how the Bronco competes with Jeep's Wrangler over the years. When I think of an "off-road" rig, I think Jeep right away. But now, will the Bronco take the top spot? Time will tell.
- Could the Bronco be a bust? If so, what are the reasons?
- Have you seen the video below? Hint: I really like it.
- The Bronco 4-Door with Kip Moore | Ford
- I think the Bronco might have to be my next big purchase. I still have a LONG way to go with my current car but it's hard not be swayed by an iconic, American vehicle.
Have a great week!