BrokerBin Case Study: eGoods Supply Inc.

A supplier of new and refurbished server components and networking products leverages BrokerBin to gain visibility and build relationships

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“In less than ten years, we went from working out of our garage to operating a 17,000 square-foot warehouse with twenty employees.? BrokerBin has played a major role in our ability to grow our business.”

Jake Yan and his wife, Sarah, started eGoods Supply Inc. in 2015.? Their first location was their home garage in southern California.?

The business model was simple.? eGoods sold small quantities of IT hardware parts on eBay.? They vowed to supply top-notch products and exceptional customer service.? They committed to offering same-day dispatch, drop-shipping, and a 30-day warranty.

Not long after launching their business, Jake heard about BrokerBin.com from an industry colleague.? He was intrigued by the prospect of connecting to companies who were trading server components and networking products for his own buying and selling needs.

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Engagement leads to business growth

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Upon first hearing about BrokerBin, Jake sent an email inquiring about membership.? He received a phone call from a man, who would later become his account manager.

“Before I was permitted to join, I had to undergo an extensive interview process and provide references.? I realized that BrokerBin is a community of pre-qualified, highly skilled companies, and that made me want to join even more.”

Once eGoods was invited to join the network, his account manager helped Jake set up his profile and upload inventory.? Then, he began to receive several RFQs.

“The RFQs offered a way to start a conversation with other members, the first step to forming a relationship with someone.? Our customer base began to grow, and it wasn’t long before we had to look for warehouse space to increase our inventory supply.”

eGoods grew, and the company moved into a 7,000 square-foot warehouse.? After a year on BrokerBin, Jake decided to upgrade his membership to Bold Premier.? In 2018, he invested in banner ads and attended his first Roadshow.? He viewed these opportunities as a strategic move to ramp up his brand exposure on BrokerBin.

Then, COVID hit, and the global economy spun into disarray.? But eGoods got even bigger because Jake and his team went to work addressing the buying needs on BrokerBin.

“We continued to exercise our core values of providing high quality products and fast order fulfillment, shipping same-day whenever possible.? This time was our chance to show our strengths.? I think other members really responded to our commitment to do our best.”

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BrokerBin is a community

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When the 2022 Roadshow in Las Vegas rolled around, Jake realized eGoods could do more on BrokerBin.? He decided to sponsor the Roadshow to gain exposure.

“I was amazed at how the sponsorship helped to prompt an introduction to our company.? We’re still a small company relatively speaking, but we’re growing thanks to the opportunities BrokerBin provides us to connect with other members.”

In the past three years, eGoods has continued with banner ads and Roadshow sponsorships.? The company has seen an increase in new customers following each Roadshow, so much so that eGoods has moved into a larger 17,000 square-foot warehouse, and the team has grown to twenty employees.

“For me, BrokerBin is not just about buying and selling.? It’s a community.? When we are a community, we know and care for others’ needs.? We’re all working together to thrive.? BrokerBin brings us together to build relationships and spark collaborations.”

From Jake’s perspective, any company regardless of its size can grow and thrive on BrokerBin.? It takes honesty and hard work.? It requires knowing your strengths and employing them.? And it demands engagement.

“Engagement is key.? Don’t just join BrokerBin, then sit back and do nothing.? You need to build relationships and do what you say you’ll do.? I’m grateful for the relationships that BrokerBin has afforded me.”

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About eGoods Supply Inc.

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eGoods Supply Inc. is a distributor of both new and refurbished server components and networking products.? Inventory includes major brands such as HP, Dell, IBM, Intel, and Cisco.? Each server component and piece of networking equipment undergoes rigorous product quality inspection, and every product sold is subjected to stringent packaging quality-check prior to dispatch.? eGoods also buys both new and previously owned servers and networking parts.