The Broken Telephone of Project Execution

Bridging the Strategy-Execution Gap

How often does a project start with a clear vision only to end up as a list of disconnected deliverables? This is a common challenge in many organizations: strategic vision fades as it moves from leadership to execution. How can we close this gap?

This disconnect between strategy and execution usually stems from a lack of alignment between teams and leadership. In other words, the absence of a bridge between leadership and execution turns project development into a Broken Telephone game. You’ll recognize this when leadership communicates strategy in broad terms, while project teams focus on technical details—ultimately investing resources in initiatives that fail to create the desired impact.

How can you prevent this disconnection?

• Communicate the “Why”: It’s not enough to state what needs to be done; it’s essential to explain how each project contributes to overarching goals. Create spaces where teams can share ideas on improving alignment between strategy and execution.
• Enable Two-Way Communication: Foster autonomous teams with critical thinking skills that challenge the purpose of the strategy and add real value to execution. A simple way to align daily work with the vision is to ask after each release: “How does this contribute to the strategic objective?”
• Adopt Agile Principles: Agility is not just about sprints and stand-ups. It means allowing teams to make decisions based on evolving contexts and strategic priorities. Use metrics to measure project impact—not just deadline and budget compliance.
• Review and Adjust: In a constantly changing environment, projects should be reviewed and adjusted regularly to ensure they stay aligned with strategic goals.

Your role as a bridge between strategy and execution is crucial in empowering teams and ensuring they understand how their work contributes to the company’s success. To keep the strategic vision alive at the project level, remember: Empower teams, ensure clear communication, and maintain the flexibility to adapt without losing direction.

by David Almazán