Broken Promises Co. Official App Launch for iOS & Android

Broken Promises Co . Official App Launch for 苹果 and 谷歌 Devices.

Broken Promises Co has always been more than just a brand—it has created a world where its core customers can truly belong. The Broken Promises app, launched in 2021, has become a home base for these dedicated followers. They are given early access to all weekly drops, further cementing their sense of belonging and privileged connection to the brand.

Music and fashion share a long history, and Broken Promises has brought this unique synergy into the digital age. The brand created a 'listen while you shop' experience with their #PROMISELAND mixtape. This ingenious move intertwines the customers' shopping experience with an auditory journey that amplifies the brand's ethos.

Their focus on creating an immersive, authentic experience has paid off—with a staggering 97% customer retention rate on their app. This figure is a testament to the brand's appeal and its ability to forge a meaningful and lasting connection with its audience.

Curated personally by the brand's founders, the in-app experience is designed purposefully for a generation tethered to their phones. Founders Mandee Bence and Jason Rotramel understand that for their tribe, a phone is not just a device—it's a lifeline to the world, an extension of oneself. Recognizing the ephemeral nature of social media platforms, they've crafted a permanent digital sanctuary for their customers—a home that endures amidst the ever-evolving social media landscape.

Broken Promises Co realized early on that the most valuable real estate in today's world is on the phone screens of its customers. With the Broken Promises app, they've not just secured a spot there, but they continue to be invited back, time and again. The app is more than just a platform—it's a cherished digital home for their tribe.

As the brand looks to the future, it's clear that it will remain committed to challenging preconceptions and evolving with the times, just as it has since its genesis. They promise a journey that continues to bring their community closer together through their shared bond of authenticity and defiance of conventionality—keeping the flame of Broken Promises alive in all its enthralling chaos.

Get in touch with Broken Promises Co Founders Mandee Bence and Jason Rotramel

Words by Jake R. ?? IG: @jetworknyc