Broke people aren't your clients...

1.??????This Week's Hot Tip

I have already upset a few people already this week by saying this on a few coaching and brainstorming calls.?I might as well say it again here. Broke people aren’t you’re clients.?If you keep hearing on your consult calls, “I can’t afford it.” “That’s too expensive.” Consider the following:

1. Not Niche Enough: Your ideal client may not be niche enough for you to clarify and understand their problems and aspirations. Your program may be a mismatch to where they are in their journey.
2. Clear value: The value of the program may not be clearly defined and communicated. If your potential clients are unclear of the outcomes, it is difficult to view your program as something worth investing in.
3. Data: Your ideal client may fall into groups that historically have lower spending power.?

2. Book Recommendation: Since we are talking about broke clients, I mentioned earlier this week. There are two types of broke. There is a temporary situation and then there is the mindset that is long-term unless checked. I struggled for years with the mindset piece.

This was the first book I read about money mindset, and it holds a special place in my heart. “Beginning Magic Money” by Holly Alexander is a great starting point to shift your money mindset. It is a 3-part course in book form.

3. Resource Recommendation: Our favorite Operations Coach, Diane L. has opened the doors to her new program. Effortless Growth?is a 4-month group mentorship that helps online business owners build their systems + tech foundation, so they can easily and confidently grow their businesses.

Claim your spot now .

4. Quote:

"I attribute my success to this: I never gave or took any excuse."?-Florence Nightingale

5. Submit business and goal-related questions by responding to this email and I’ll answer one each week in the newsletter!

Q: Hello Keita, I am feeling stuck in my business.?I know that I provide value but I freeze up when it comes time to discuss the cost of my program.?I find myself taking whatever I can get which only adds to my frustration.

It takes a little time to become comfortable with discussing the investment (notice I didn’t use the word cost) of your program. I would suggest practicing it in the mirror and with a few friends.

Also, I like to share the investment and I wait for a pregnant pause.?If I am feeling really nervous, I spell my full name in my head.?Helps to avoid filling in blanks and haggling for the potential client.

I encourage you to practice and know that it gets easier.

I hope you enjoyed your 5-minute break today. If you want to develop your strategy for the end of the year, I would like to invite you to have a call with me.

Let's get after it!

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Keita – your favorite Success Bully