Broadcast with Facebook Live

Facebook has a new secret weapon to really connect with your audience... Not only can you upload video to your profile, page or group, you can now broadcast live with Facebook Live.

Facebook Live is a broadcasting tool allowing you to broadcast from wherever you are, to share behind the scenes, interviews, or sharing thoughts with your audience.

HOW CAN YOU LEVERAGE FACEBOOK LIVE ON LINKEDIN?

Sharing a link from Facebook to LinkedIn means that anyone interested in watching, needs to click and go to Facebook to view. This strategy can be used to drive people to your Facebook Page, but if you want to leverage the Facebook video elsewhere to allow your audience to watch via the platform they are currently in, upload it to YouTube or Vimeo and share as below. This increases your exposure from 1 platform to at least 3 platforms, through creating and executing your social media marketing strategy.

>>> How to Download your Facebook Live Video

Follow these steps to download your Facebook Live video from your Profile, Group or Page. Thanks to Sarah Cordinar for sharing this ninja tip:

So who is using Facebook Live well right now?

Meet Sarah Cordinar, Salome Schillack and Suzanne Waldron...

? ? ? MEET SARAH

Sarah has reported massive success so far from her Facebook Live activity… she gained 100 new followers from posting the initial videos as part of the #30Day30Tips challenge, and has encouraged and guided many entrepreneurs to do the same. Check out her fabulous Facebook community Entrepreneur to Edupreneur:  https://www.facebook.com/groups/entrepreneur2edupreneur/

Sarah produces regular how to videos to share behind the scenes set up and demonstrations, which is a powerful way to provide value and build a community of raving fans. Here is another example of her video about 'How to deal with your competition'

? ? ? MEET SALOME

Another Perth professional using Facebook Live to connect with her audience is Salome Schillack. She has created a weekly live show whereby she interviews guests (including me) about their area of expertise. This format can work well and is a fun way to present collaboratively. If you always dreamed of being a Talk Show host, here is one way to do it with a live audience.

See my interview on the Shine Show to see how Salome does it:

https://www.facebook.com/shineandsucceed/videos/551731831699543/

? ? ? MEET SUZANNE

Another colleague who embraced Facebook Live from the onset is Suzanne Waldron. She often takes the audience behind the scenes at her speaking events. I called her for some advice for setting up a regular show of my own.

Here are her top tips in my words;

1. FACEBOOK LIVE AUDIENCE There are two audiences to consider when creating live video; the live audience who tune in during the time you are live, and the audience who see the recorded video in their newsfeed. Consider both when creating content. She recommends creating video with those watching the recording in mind, as they will see the whole recording. Spending time saying hi to each person who tunes in is a good idea though keep it short! As you go, recap what you have covered quickly as new people join (literally a sentence or two to help set context with what has been said so far).
2. FORMAT For a good length-teaching format, Suzanne recommends spending about 3-4 minutes introducing the topic and format of the discussion. This gives people time to join in while engaging those are already there. Set the scene and share how the session will work, especially in relation to questions. Aim to broadcast for at least 15 minutes in order to pick up more of a live audience, and go for as long as appropriate, but keep the content valuable and relevant for those who watch later.
3. ENGAGEMENT Prepare to speak with no engagement expected. Have some ideas about what you are going to talk about, the main points you wish to cover and any questions you are going to answer. As people tune in questions may come from your content. Use stories to demonstrate points and connect the main items together.

GETTING STARTED WITH FACEBOOK LIVE VIDEO

Following the fun of being part of a show, a colleague and I decided to give it a go. Reg Sorrell from Online Videos Perth and I recently collaborated on a blog post (“Top 5 Benefits of Having a LinkedIn Profile Video”  ) and decided this was a great opportunity to take the discussion on camera and chat more about the power of video with LinkedIn.  It was a trial run so the start is a bit shaky as we test a few things… We get going 1 minutes in. And yes I am wearing Ugg Boots!

https://www.facebook.com/OnlineVideosPerth/videos/1339709556056869/

? ? ? MEET REG

The above session was filmed right after filming my professionally produced LinkedIn Profile video, a service Reg provides people in and around Perth.

Take a look at the more professional video he helped me create. This includes the planning, filming, and production of the project:

Reg creates high end videos, professional videos for business owners and also teaches individuals how to create entry level videos using their smart phone device. See one of Reg’s fun workshop promo videos: https://youtu.be/ucccIGYSlCA

PROFFESIONAL OR DIY

There is a place for high end professional video, recorded casual video and live in-the-moment video. Facebook makes it super easy to produce. All you need is a smart phone, and internet or wifi. No video editing skills required. So make sure you are well lit, you have good audio and a decent internet connection.

Here are a few additional things to consider...

1. When you are speaking to camera, try to look at the camera on your smart phone, rather than the screen. I often make this mistake. Of course it is okay to break your connection with the viewer to read and answer questions. Just work out how often you will check in. Leaving it too long means the comments end up redundant or aren't clear anymore.
2. Keep you camera steady, so your audience don't feel like they are on a ship! Rather than holding it, use a tripod with a smart phone adaptor, balance on something (I often use my laptop screen with the wallet case I use, or even on boxes. If walking use a stabiliser or dare I say it... selfie-stick!
3. Consider personal space. If you hold the phone too close, it can be received as if you are standing way too close. Aim to have your head and shoulders in the video so you aren't 'in their face'.

Do you have any tips to add?

CAN ANY FACEBOOK LIVE VIDEO BE REPURPOSED FOR LINKEDIN?

Video created for Facebook Live is a different format generally, than video recorded to be uploaded to YouTube, to be shared on LinkedIn, unless your style isn't interactive. So how can we repurpose the Facebook Live video?

We now know how to download. Next step would be to clean it up and strip out the fluff. There is nothing worse than content intended for one platform shared to another platform. It is one way to lose people. But if you repurpose it right, it can be a smart way to engage another audience or drive traffic.

If any of the content is filler fluff, cut it out and get to the chase. Keep it succinct and on point, add an intro and outro for branding, and on posting to YouTube, link to the Facebook Live video in the comments for those who want the full experience.

• Create a playlist on YouTube and link the videos together.
• Publish an article and embed the video ( this can be done via YouTube but not Facebook) or the playlist.
• Create images using your quotes.
• Share the link to the YouTube video
• Share your blog
• Post images with links to the YouTube or Facebook video

There are so many options for having fun with video, and we are only just beginning....

If you haven't used facebook Live, or other video tools, are you ready to give it a go?

Additional Resources

Another fabulous read from Hubspot

Get the FREE Facebook Live eBook from Reg Sorrell