The Bro-Marketing Lobotomy ??

“When I looked at the spreadsheet I wanted to vomit....”

That’s what one of my new clients recently told me on our first call together.

She had just received a report from her bookkeeper that listed her business expenses for the year and the line item that showed what she had spent on “education and coaching” contained a number that was bigger than she expected it to be.

She was a potential client who I had been talking to for months about joining one of my programs. She had told me no more than once and in that time she had invested in courses and programs sold by some big-name bro-marketers.

… they warned her that time was running out and they may never make this offer again…

… they told her that if she was serious about her business she would invest in their program…

… they promised that taking “fast action” and saying yes to their overpriced course would attract more abundance to her bank account.

As we talked about it, she admitted that this wasn’t the first year that she “over-invested” in programs and courses that weren’t right for her and that fell short of their big promises. She realized that they all felt like she was being pushed into buying… they weren’t precisely and thoroughly thought through investment… they had been “impulse purchases.”

The problem is that we aren’t talking about a bag of chips and a bottle of water that you grab while you are in line at the supermarket. We are talking about thousands of dollars here.

She’s not the only one to find herself in this situation.

?? Tale as old as time

?? Song as old as rhyme

?? Bittersweet and strange...

(ok, I know... not the time to break out in song)

It’s actually tragic. And it’s one of the things I despise about bro-marketing.

They stack the NLP language and the psychological triggers and lay them on so thick that the result is getting you to make a snap decision without actually thinking about it.

Their goal is to disengage your brain and rush you into a decision even if it’s not in your best interest. They do not want you to think about it… because if you do think about it, that’s when you start to see past the smoke and mirrors, and realize the flaws in the system, and we can’t have that, can we?

Remember I mentioned I’ve been speaking to this client for months? I had plenty of opportunities to try to strong-arm her into a decision to work with me, but that’s not my style.

I want my clients to think about the investment I am presenting them with.

I want them to question me about it, ask for clarification or challenge me about the results they can generate.

I want them to go into the investment, eyes wide open and fully informed.

Why? Because I respect my clients and it is actually important to me that they achieve the results they desire. I know my system works as long as they are willing to do the work and as a result, I welcome those questions and “closer looks” because I’m confident that it is a smart decision.

Not only that, but I know that when my clients do the research, ask the questions, and make a conscious decision, they are far more likely to actually follow through on the teaching and guidance I give them…

And their success is always the most important thing to me and I go all in to make sure that my clients make massive progress in the time we work together.

If you're wanting to avoid a bro-labotomy or to re-engage your business brain - then let’s talk. No pressure and no obligation (pinky promises!). You owe it to yourself to get all of the information and make an informed decision before you dismiss it out of hand.