Bringing ‘You Got This’ to Life in 2024

Our 2024 Brand Campaigns kicked off a three-plus-year journey to re-establish adidas as the best sports brand in the world and launch ‘You Got This.’ A message to remind you that if you take a step back and have a moment of reflection, it’s only a game, it’s only a kick, it’s only a moment distilled down to something so small that anyone can handle it.

Last week we launched Chapter 3 of the campaign. Our Global Brand Communications team take you behind the scenes and share their experience working on all three installments.

Discover how ‘You Got This’ came to life…

27 adidas Employees on the Business Trip of a Lifetime

Business travel just got an upgrade. Join intern Rob and 26 adidas colleagues during their trip to adidas HQ and our Three Stripes Festival.

There’s no place like Herzo, the location of our global HQ in Germany. So, when we decided to throw ourselves a special 75-year birthday party, we knew we had to find a way to give members of our worldwide team the chance to bag an invite.

Check out what they got up to…

Love Unites: Meet Pabllo Vittar, our Co-creator for Pride 24

“Life can only be lived once. Have no fear of showing who you truly are.”

Meet Pabllo Vittar, Brazilian star and our co-creator for Pride 2024. She sat down with us to share her inspiration and how this year's Pride collection came to life.

Read the full story here…

That adidas Runners Feeling: One of Community and Support

If you’re new to running, it can feel intimidating. Especially when you’re surrounded by the fast ones – those runners who are two to three kilometers per minute faster than you. Meet the adidas Runners, a group for all abilities who believe that ‘every pace has a place.’?

Meet the adidas Runners…