Bringing Unsexy Back
Jarrard Inc.
Strategic communications and change management consultancy devoted to healthcare industry
“Greg Robinson turned a $10 billion debacle into a groundbreaking scientific mission. He had two priorities when he took over. The first was reducing human error.”
What it Means for You?
In soul-stirring images, Robinson’s achievement shows us that “obsession with getting the little things right is how big things happen.”?
It's a celebration of the power of the unsexy work that produces extraordinary outcomes, even for the most complex undertakings.
Milestone, high-visibility events – the big announcement, the big media push, the big ad buy – are key leadership and communication moments to be approached energetically and strategically, of course. Sexy stuff.?
Yet it’s the day-to-day work, the undistracted commitment to an operational priority communicated through an unwavering drumbeat message campaign, that gets the big jobs done.
Let’s pull back the lens just a bit and look at (at least) two down-to-Earth lessons we can draw from the achievements of Robinson and his remarkable NASA engineers...
Keep Reading ??
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With offices in Nashville, Tenn. and Chicago, Jarrard Phillips Cate & Hancock, Inc. is a U.S. Top 10 strategic communications consulting firm for the nation’s leading healthcare providers experiencing significant change, challenge or opportunity. Founded in 2006, the firm has worked with more than 500 clients in over 40 states and served as a communications advisor on more than $60 billion in announced M&A and partnership transaction communications. The firm specializes in M&A, change management, issue navigation and strategic positioning. Jarrard Inc. is a division of The Chartis Group, one of the nation’s leading healthcare advisory and analytics firms.?
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