Bringing the most exported dark rum to the UK - Ron Barceló joins Emporia Brands premium spirits portfolio

We're honoured to welcome Ron Barceló to our UK premium spirits portfolio. As the most exported dark rum in the world, and the world's first carbon neutral rum brand, we're looking forward to introducing our customers to these high quality Dominican Republic rums.

Ron Barceló is the only rum produced with 100% sugarcane juice from its own farms in Dominican Republic. Created by Julián Barceló in 1929, Ron Barceló recently ranked as number six in the ‘top 10 biggest selling rum brands of 2022’ (The Spirits Business).

As well as striving for excellence in taste, Ron Barceló also places great importance on the sustainability of its work. Certified in 2019 by the independent body SGS (Société Générale de Surveillance), Ron Barceló was the first rum to gain carbon neutral certification for the company and all its products in 2016. This was thanks to Ron Barceló’s own sustainability programme, comprising a standard of environmental and social conducts based on sustainable principles and measuring the company’s impact across environmental and human aspects. With these policies Ron Barceló has minimised its dependence on fossil fuels, ensuring that nearly 90% of the electricity it consumes comes from renewable or green sources, such as solar or biomass energy. It also recaptures all of the CO? from fermentation, transforming it into food grade CO? to for use in carbonated beverages.

Otto Flores, Global Brand Ambassador for Ron Barceló comments: “For our rum brand Barceló, to be represented in the UK, as one of the most prestigious spirits markets, was a major priority, and we are pleased to announce this news. Along with our partner Emporia, we will have a strong focus on brand building and distribution, bringing the world’s most exported dark rum to consumers across the UK.”

Jack Rackham, MD at Emporia added: ‘We’re thrilled to be working with Ron Barceló in the UK. We’re especially excited to be bringing in the Barceló Organic rum in as part of the range – this is the Dominican Republic’s first organic rum, made from fresh sugar cane juice, from Barceló’s wildest and oldest fields and it tastes fantastic and truly embodies what Ron Barceló is all about! Even the packaging is sustainable, made from a sugar cane-derived plant fibre case which is labelled using organic ink. Barceló’s way of working is such an inspiration to the industry as a whole and the consistent innovation matched with sustainability is remarkable.’

Discover the full range at www.emporiabrands.com. Now available to order in the the UK through award-winning spirits distributor, Emporia Brands. Contact [email protected] for sample and marketing requests.