Bring your website and social media posts to life with professional photographs

....why? because posts with a relevant image will have?65%?post recall*!

The written word is a very powerful tool. Used well, it's a marketer’s best friend.

However, at least 65% of the population are visual learners, and so often, a striking image is what is going to get your potential customers to stop and look.? And this is why corporate photography will play a powerful role in showing the Who - What and Why of your business. It helps tell your Business Story and differentiates you from your competitors.

What other benefits are there of having a bank of marketing photos for your business?

• Ready to post regular social media content
• Show the faces behind the business
• Differentiate your business from your competitors using stock images
• Show what services you offer
• Striking visual content for your website/PR activity
• Gain credibility for showing who you are and what you do

All the images in this blog were taken from a marketing photo shoot for PR Motors Ltd in Tidmarsh - a very proactive garage in Berkshire which regularly uses professional photographs to market themselves.

Isn't it very expensive to hire a professional photographer?

In short.....NO.?

For many small businesses, all that is needed is a couple of hours' of photography after which, you will have a bank of anything up to 150 photos to use across your marketing mix.

Is it complicated to set up a marketing photo shoot?

Again, NO!

I have over 10 years working in marketing and over 14 years running my photography business, so I am very used to guiding you through the process which includes:

• An initial chat/meeting to find out more about your business - including what services do you offer etc
• Together, we will work out who needs to involved in your photography, how the shoot will run, what props we will need, any locations that will be used
• Following this, I use my years of experience photographing businesses of all shapes and sizes to put together a shot list
• After the shoot, you will have a library of images which you can use in any of the following:

• Your Website
• Social media posts
• Linkedin/Zoom/Teams/Skype Avatar photos
• Linkedin/Facebook/Instagram Banners
• Google Business Profile (formerly Google my Business profile)
• Newsletters
• Printed marketing materials/PR/Magazine articles
• Blogs
• Email Footer
• You Tube Profile

So - if you would like to find out more about having a marketing photo shoot for your business, why not get in touch?? We can have an informal chat about your business and how I can help you create a selection of beautiful, professional images to really make your website and social media posts POP!

I look forward to hearing from you.

Pennie

07715 889457

www.penniewithersphotography.co.uk

* source - Linkedin 'The Power of the Picture'