Bring your shoppers back and drive ROAS (Return on Ad Spend) with Retargeting

E-commerce Conversion Funnel:??

On an average, only ~3% of users visiting a website/app turn into transacting customers. Brands need a way to re-engage with the 97% of their users who leave their site and connect with them wherever they are online. (Source: Smart Insights, e-commerce conversion rate benchmarks – 2024 update).?

Retargeting enables businesses reconnect with users who have shown interest but haven't completed their purchase journey. Whether it's reminding users of abandoned shopping carts or showcasing relevant products based on past interactions, retargeting keeps brands in front of consumers' eyes, thus increasing the likelihood of conversion.It is generally seen that with retargeted ads, there is 3X higher likelihood of users returning to the site/app vs normal ads.

It is generally seen that with retargeted ads, there is 3X higher likelihood of users returning to the site/app vs normal ads.?

Evolution of Retargeting in a Cookie-less World:

As we prepare for the impending demise of the cookies, JioAds ShopSure* - a proprietary retargeting engine - is designed and engineered on first-party data to help advertisers retarget lost shoppers in a cookie-less world.

JioAds ShopSure* delivers ads that showcase the last viewed product from the catalogue, creating an instant connect with users, driving them back to the product/cart to complete the transaction. With features like precise audience targeting, seamless catalogue integration, and diverse retargeting strategies, JioAds ShopSure* offers advertisers the tools and the vast JioAds ecosystem (own and operated as well as third-party network).?

JioAds ShopSure Core Features and Proposition:?

• Craft your retargeting audience: Track user journeys within the app or web ecosystem to pinpoint drop-off points and capture key events such as 'add to cart,' 'product views,' and 'completed purchases' with precision.?
• Seamless catalogue integration and sync: Access precise retargeting capabilities with Catalogue Sync, facilitating the identification of product stock and images to reach the ideal audience seamlessly.?

• Diverse retargeting strategies: Execute tailored campaigns based on user preferences, utilizing well-timed display banners, native banners to captivate audiences.?
• Track and measure conversions: Make informed decisions based on data-driven insights, allowing advertisers to optimize campaign spending and monitor conversion rates effectively.?

When can Brands use JioAds ShopSure*??

• Brands can use JioAds ShopSure* when they are primarily interested in guiding users or shoppers to complete their e-commerce journey on their own website or app.?
• Brands can retarget users with customized offers based on their current catalogue and promotions.

Bringing back Shoppers for a Leading Indian Fashion and Lifestyle Brand??

JioAds partnered with a leading fashion and lifestyle brand to re-engage shoppers who added to cart but did not make a purchase.?

JioAds Shopsure* tracked these lost shoppers across the entire JioAds network, optimized ad placement, and retargeted them by showcasing the last viewed product. Shoppers were then redirected to their cart/wishlist within the app to complete the purchase.

For brands looking to drive ROAS/commerce media solutions with JioAds, reach out to your JioAds sales representative or email [email protected] to learn more.?

*Disclaimer: Please note that the brand name used here includes the current version as well as any future successors or variations thereof.? ?