Bring Your 'A' game to win the Digital Race in 2023
Product Experience Management (PXM): The Link Between eCommerce Content and Sales
PXM will be a key factor in increasing your competitive edge and market share. Complement your PXM strategy with data-driven insights, automated processes, and predictive analytics.?Utilize cutting-edge technology such as AI, predictive analytics and machine learning to deliver personalized experiences and content that will delight your customers.?
PXM is a crucial component of any eCommerce business because it promotes customer engagement, boosts client satisfaction, and encourages repeat business.
Having compelling and well-crafted eCommerce content can have a positive impact on sales, as customers are often looking for more information to make informed decisions. Customers trust a brand and its products based on the content provided. If the content you provide is complete, compelling, and consistent, it will win customers' confidence and boost eCommerce sales.
The fast-paced digital commerce demands a robust process to centralize, optimize, and syndicate product data to create an engaging product experience across channels. ?
To win the digital race in 2023 you must master all the 4 A’s:
Automation, AI (Artificial Intelligence), Acceleration and Amaze PXM!
Automation: Automate the end-to-end product data management process, from data ingestion to syndication.
AI: Leverage AI tools to enrich product data with data intelligence and create product catalogs faster with smart recommendations.
Acceleration: Bring speed and agility to the whole process. Accelerate the creation to product distribution process across all eCommerce marketplaces and distribution channels.
Amaze PXM: Consolidate the whole process and multiple spreadsheets / ERPs / software to manage different formats of product content into one single platform.
Amaze PXM is a cloud-based, AI-powered, single-platform solution for end-to-end product experience management.
PIM + DAM + Data Syndication
Win the digital shelf with Amaze PXM
·??????A single, dependable source of product information
Amaze PXM?is a single-platform solution that combines Product Information Management (PIM),?Digital Asset Management?(DAM), Data Exchange and Data Syndication capabilities. The software helps businesses source, store, edit, enrich, and distribute product information in a centralized, function-rich platform. Businesses engaged in?digital commerce?have their product data scattered in different systems and applications, such as ERP, IMS, CRM, etc., which raises the need for integration.?Amaze Product Experience Management?allows easy and fast integration with internal and external systems, allowing businesses to bring all their data to a single location, through its inbuilt PIM module. With integration and data consolidation, you do not need to move back and forth across systems to fetch and edit product information.
·??????Complete control over product data
The integration combines disparate product data from various locations into one place, giving businesses a bird's eye view of the product information. It enables users to host, organize, and edit product data in a single location. With?Amaze PIM software?at work, changes made once in the platform will reflect and update everywhere, saving teams a lot of effort and time to go and update manually across all digital channels. As a result, businesses are more proficient at creating rich content that drives customer engagement and boosts sales.
·??????Power to create and maintain multiple catalogs
The PIM module of?Amaze Product Experience Management?facilitates creating and maintaining multiple catalogs. Product catalogs are where you can organize and describe your products comprehensively and extensively to grab buyers' attention. At the same time, the software accelerates the process by importing templates from various data stored in Excel files, flat files, XML, REST API calls, etc. In addition, it helps define and implement data standardization rules for the uniformity of product data across catalogs. Efficient catalog management enhances the online product experience, improves customers' loyalty, and leads to increased sales opportunities.
·??????User-friendly modules to author customer-centric content
Product content has the power to make or break the deal. The more complete and engaging the content is, the more sales it may drive.?Amaze PXM’s PIM platform enables merchants to create content that describes products accurately and extensively, influences buyers, and helps them make informed decisions. The ability to create rich and customer-centric content paves the way to enhanced shopping experiences and increased conversions.
·??????A unified access point to power your digital asset management (DAM)
Amaze Product Experience Management?provides a unified-access point to let organizations effectively edit, optimize, and manage digital assets (DAs), which are crucial for improved presentation and visibility of the products.?
Amaze Digital Asset Management?(DAM) brings to the table powerful editing capabilities. It also enables businesses to view products from customers’ perspectives and manage them efficiently to win buyers' confidence.