Brilliant Strategies to Boost SEO for Insurance Companies

You might have heard that SEO can generate hundreds (and maybe even thousands) of extra monthly prospects to your website. And it’s true.

But in order to do that, you need to know why SEO works and tangible strategies you can start implementing today. Keep reading for everything you need to know about increasing SEO for insurance companies.

Why Is SEO Important for Insurance Companies?

Search Engine Optimization (SEO) plays a massive role in the success of insurance companies in today’s digital world. The reality is, with the seemingly never-ending amount of competition in this industry, having a strong online presence is not only essential but necessary to stand out from your insurance competitors.

That’s why having an SEO strategy and continually optimizing your website for search engines (like Google) can drive traffic to your website. This not only gets you in front of a whole new audience, but it also creates a new marketing funnel that can be a well-oiled machine generating new clients monthly.

Tips To Increase SEO for Insurance Companies

Let’s dive right into what you’re itching to know–SEO tips for your insurance company. Take note of these essential strategies tailored specifically for insurance businesses from our SEO experts themselves.

• Get on a consistent blog schedule. Simply put, Search Engines (SE) favor consistency. So when an SE like Google sees your website continuously uploading new content to its blog, it will prioritize pushing out your content over another website that isn’t on an active posting schedule.
• Make sure all meta descriptions on your website pages are filled out. Think of a meta description like the summary of your website page. It tells Google exactly what your page is about. Go into your website backend and double-check that all of your webpages have a fully optimized meta description with industry keywords included.
• Add a main keyword in your website page titles. Page titles aren’t just for looks. They actually have a deeper meaning. These tell Google to prioritize your page when a person Googles a keyword related to your title. That’s why adding a main keyword to every page’s title will help you better appear in search results.
• Add alt text to all images on your website. Since computers can’t 100% read images accurately, alt text provides that useful description search engines need. Adding alt text helps search engine crawlers index your content and populate the image (and webpage) accordingly when your prospect searches in Google’s images.
• Start generating backlinks by sharing expert advice. Backlinks are when another website links to your website in their online content. Enough quality backlinks essentially tells Google your website must be a great resource since others are linking to it. Use public relations/reporter platforms such as HARO or Qwoted to find journalists looking for experts in your industry. Then, give your expert insight for their articles so they can backlink to your website.
• Perfect your mobile view. By the end of 2023, 54% of all website traffic came from a mobile device. Making sure your website is fully mobile-friendly can mean the difference between a prospect immediately exiting your website or giving you their business. And not only that, Google favors websites that function well on mobile devices–yes, Google can tell if your content isn’t loading correctly!

Your SEO Next Steps

SEO is an ongoing process that requires dedication and effort, but the results are well worth it. Keep trying new strategies, monitoring your progress, and implementing the tips above to increase your website traffic and, ultimately, your revenue.

Want to keep up with the latest insurance marketing trends and best practices? Subscribe to our newsletter to auto-receive regular marketing tips to help you further optimize your insurance business. Join 5,000+ other insurance professionals here!

With over 20 years of experience, we are truly experts in the insurance marketing industry. Email Kristen Nevins at [email protected] or call 707-410-7254 to learn more about tailoring a marketing strategy for your insurance business.

Kristen Nevins, CDMP , has over a decade of experience in marketing and communications. She joined Direct Connection in early 2018 and leads the team with her extensive digital marketing expertise.