This was a brilliant pitch idea...

I regularly share about using "newsjacking" to land in the media. We also know that celebrity sells when pitching the media. I saw the most outstanding example on Good Morning America last week of using both together.

It was the 20th anniversary of the classic movie Sweet Home Alabama (still one of my all-time favorites!).

They brought on wedding/event planner Jove Meyer to discuss how the movie's engagement/wedding holds up to the current wedding trends. The dreamy proposal in Tiffany's above holds the test of time!

Click on either image to watch the segment and see how it worked.

This is brilliant! They appealed to the audience with a classic movie, a still lovable and incredibly successful (and now Academy Award? winning) actress in Reese Witherspoon, and tied it to what's happening today in the wedding industry today.

This is a prime example of a story that would get you the "yes" with the media by being creative, thinking outside of the box, and newsjacking a significant anniversary of a timeless movie.

Think about what you can pitch this fall using a similar formula.

If you're ready to work on these types of pitches, check out www.PitchClubCafe.com where Cindy Khoury Ashton and I work with our clients on this every single Wednesday to come up with these creative ideas.

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Christina Daves?is a PR Strategist and the Founder of PR for Anyone?. She helps products, services, and brands go from established to known through media. She is the best-selling author of two books on the topic, has personally appeared in over 1,000 media outlets, and together with her clients has over 1 billion views and over $100 million in sales from free publicity.