Brilliant best music show winner at Broadcast Awards - now put music TV in a mainstream slot.
Jon Bennett
Everything I do - whether that's comms, writing or production - revolves around telling stories.
Really pleased to see my former colleagues and friends at Lemonade Money win best music show at the Broadcast Awards last night. Their brilliant programme - which was produced for buttons at a crash edit pace - proved new music still has a place on TV. Just a shame the programme went out around midnight on a Wednesday, the schedulers need to start putting music and new acts back in mainstream slots.
Best music programme: Four to the Floor
10 February, 2016
“A show that speaks directly to the audience in a way we haven’t seen for a long time,” was one judge’s verdict on a format that shook up perceptions of what a music show could be.
Four to the Floor
Lemonade Money for Channel 4
From its opening scene of female rapper Little Simz cycling though a London estate – a perfectly tracked and choreographed single shot filmed on a gimball – the series was awash with innovative fi lming techniques and technologies. The genre-mixing series went on to feature performances and interviews from upand- coming artists including Young Fathers, Novelist, Slaves and Shura.
Along with the high-frame-rate cameras and low-light lenses used to create the thoughtfully conceived and beautifully produced fi lms, animation was used as a key visual theme, offering young talent an opportunity to elevate the music featured and tell stories in new ways.
FTTF was also crafted with the artists’ online fans in mind – with each episode produced in a modular way to enable it to be easily separated and shared, refl ecting the way in which modern audiences watch content.
The series peaked with 160,000 viewers and was clearly a labour of love, offering a refreshing take on the way in which music can be approached on television.
As another judge said: “It felt fresh, innovative and reminded me that we have new music being made in the UK.”