The Brikl Beacon
In this issue of Brikl's wrap-up, we're bringing you some dynamic feature releases, intriguing industry news, and tech news.
We know you're tapping your foot impatiently under the desk right now, so let's goooooo...
Are you ready for the holiday rush?
Get ready for hassle-free single-item orders with Brikl’s on-demand service! Whether you need one or multiple items, we've got you covered. Plus, enjoy free embroidery digitization for a seamless, custom finish. To top it off, we guarantee fulfillment if you place your orders by December 15th, ensuring your products arrive on time for the holidays. Don't miss out on this limited-time offer—order today and let Brikl handle the rest.
Spotlight Store: Moo Deng Merch
Moo Deng is a baby pygmy hippopotamus born at the Khao Kheow Open Zoo in Thailand this year, quickly becoming an internet sensation due to her adorable appearance and playful behavior! Moo Deng has gained significant attention on social media, inspiring memes, fan art, and even a dedicated live stream, where people can watch her activities around the clock. Her name, which means "bouncy pig" in Thai, reflects her charming and lively nature.
The Brikl store we set up showcases how you can quickly capitalize on internet trends by selling merch that resonates with social audiences!
Brikl Changelog: What's New?
Localization (Languages, Taxes, and Currency)
Our latest updates include language and currency support, making it easier to cater to customers worldwide. International tax settings, including the EU, UK, and Mexico, and an integration with TaxJar for Canada, are also fully live, ensuring easy and accurate tax calculations. Additionally, Printful products are now available in multiple currencies, including USD, EUR, GBP, MXN, and CAD, offering dynamic pricing and detailed currency information in both orders and confirmation emails for a smoother customer experience.
Coupons
Coupon calculation is now live, boosting your store's promotional capabilities and making it easier to manage discounts.
Mail Templates
Now live, this feature offers enhanced customization and branding options for your order notification emails, allowing you to tailor each message to reflect your brand’s identity and provide a more cohesive experience. The biggest update is the addition of a tracking number and link as soon as the order ships, automatically updating the order status bar within the email. Customers now receive three notifications: when they place the order, when it ships, and when it's delivered.?
This improvement not only keeps customers informed but also strengthens your brand presence.
Order Status
领英推荐
Your customers expect transparency and timely information about their orders, and now, with our live real-time order status updates, you can keep them informed and engaged throughout their purchasing journey. We’ve also added a tracking number and link as soon as the order ships, providing instant access to shipping details. This feature applies to all orders from September 16th onward.?
By offering real-time updates, you can reduce customer inquiries, build trust, and enhance the overall shopping experience, demonstrating your commitment to meeting customer needs at every step.
URLs in PDP (Product Detail Page)
This feature is now live, offering greater flexibility in product presentation to showcase your offerings effectively. With the ability to add custom URLs directly to the Product Detail Page (PDP), you can guide customers to additional information, related products, or promotional pages, enhancing their shopping experience and driving more engagement.?
One of the most valuable use cases for this new URL functionality is the ability to link directly to a size chart, ensuring customers have all the details they need to make informed purchases.
Product Settings
Pricing updates for "Set Margin To" and "Set Profit To" are now fully live at the product-color, product, and catalog levels, giving you unparalleled control over your pricing strategy. This multi-level pricing structure allows you to set prices on a product-color basis, at the individual product level, or across an entire catalog. These enhancements enable users to spend less time on product and pricing configurations, streamlining store management. Additionally, pagination within catalogs is now available, improving navigation and creating a smoother, more intuitive shopping experience for customers.
Live Rates for Shipping: Printful
This feature, now available for Printful orders, provides accurate, real-time shipping rates, streamlining the checkout process for you and your customers. By displaying up-to-the-minute shipping costs, customers can make informed decisions, helping to reduce cart abandonment and enhance their overall shopping experience. Unlike other decorators who have a fixed shipping fee for the first and subsequent items, Printful's live rates offer a more cost-effective solution, ensuring the lowest landed cost and building trust while simplifying order fulfillment.
Industry News
iPROMOTEu Acquires AIA
iPROMOTEu has acquired AIA Corporation, two top companies in the promotional products industry. Financial details were not disclosed, but their combined revenue in 2023 was $365 million. AIA will operate as a division of iPROMOTEu, with AIA’s CEO, Nancy Schmidt, staying on as an advisor temporarily. The acquisition aims to enhance market presence and support their affiliates. Both companies share similar business models, offering order financing, processing support, and marketing tools to distributors.
Strikes to Affect US East and Gulf Coast
A major strike that began yesterday by nearly 50,000 members of the International Longshoremen’s Association, disrupting ports along the East and Gulf coasts of the U.S.
This has significant implications for the nation's supply chain, affecting about 43% of U.S. imports. The impact extends to industries, including the promotional products market, potentially causing delays and increased costs. The strike's duration is uncertain, raising concerns about the upcoming holiday shopping season.