The Bright Side | Monthly Bulletin
Kyma Media (Now NewGen)
Kyma is the global creator evolution business - evolving creator careers for lasting success.
The social landscape of today can be difficult for creators and brands proactively working within the space to navigate.?
Updates from social platforms can bring more daunting news, which is why we’ve created?The Bright Side -?a monthly bulletin collating all of the good news coming from social media platforms everywhere, easing the minds of those putting the hours in within social.
Here's what you may have missed in June...????
? TikTok to provide more options for live streaming creators.
Subscribers of creators on TikTok are now able to access subscription-only lives of their favourite creators. Plus, non-subscribed accounts will be able to watch a preview of the live within their For You page for up to 60 seconds.?
Full breakdown from Jonah Manzano on Twitter.
?? Meta to roll out ads on Instagram Reels.
Previously an option only exclusive to Facebook, businesses will soon be able to run ads that blend into the Reels experience on Instagram to tap into a new short form audience on the platform.
Find out more at Search Engine Journal.?
?? Membership service Patreon adds an expansion of their tools for creators.
Later this year, Patreon will be rolling out the option for their creators to sell one-off digital goods alongside also offering their audience free subscriptions.?
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Full story on TechCrunch.?
?? More analytics for creators and brands available on YouTube.
YouTube has launched the first stage of a new A/B thumbnail testing process which will allow creators to identify which thumbnails keep their audiences watching content for longer periods of time. Available within YouTube Studio through a new ‘Test and Compare’ tool.
Read more at Social Media Today.
?? Seamless ecommerce options roll out on TikTok.
After testing a more streamlined product purchasing journey for end-users from selected US retailers, TikTok is now expanding the access to this service that allows for more purchases made within the app, as opposed to directing users to the retailers’ website.?
Find out more at Social Media Today.
Whilst Patreon and YouTube are expanding on what tools they currently provide to creators, it seems as though TikTok is exploring options to keep creators on their app, especially with subscription-only streams.?
Check back this time next month for your next dose of feel-good social news.