The Bright Shiny Object Syndrome ??
Stephan Wenger
B2B Marketing | Global Head of Marketing | Founder b2bmarketingworld.com
Hi all,
This week, let us discuss the ?? Bright Shiny Object Syndrome ??
It fits last week's priority topic.
Here we go!
Task prioritization is a reasonable thing.
A boring thing.
A typical management task.
Last time we talked about how to:
This is all very clear and easy to understand.
But is it easy to do?
Not really.
Not for a typical marketer.
Have you ever heard about the
?? Bright Shiny Object Syndrome ??
No?
This syndrome is the reason why you get distracted.
And struggle to prioritize your tasks.
?? What is the Bright Shiny Object Syndrome?
We all were in this situation…
Reading a blog post
or scrolling on LinkedIn,
to see the latest hot marketing trend.
Next day in the office,
we discussed the idea at length, and people liked it.
We gathered a team and allocated a budget.
The idea became a project, and it went well.
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Until the measured results were in.
They were bad.
Not living up to our expectations.
Not contributing to our goals.
That’s what the ?? Bright Shiny Object Syndrome ?? is.
Chasing the latest marketing trend with - what we think is - a structured approach.
?? Is this a bad thing?
Yes, if you get distracted
Yes, if you are not able to prioritize your tasks
Yes, if you chase the latest trend without strategy fit
No, if you run a structure pilot project
No, if you get inspiration for your main tasks
No, if you define e.g., an hour of your time every week to explore
?? What to learn from the Bright Shiny Object Syndrome
This list is not complete, but you get the idea:
This is all for today,
Talk soon,
Stephan
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