The Briefing: The Fall of SUPER HERO – When Trademarks Become Generic
For more than half a century, Marvel Comics and DC Comics have jointly owned the trademark ‘Superhero.’ However, the Trademark Trial and Appeal Board recently granted a petition to cancel that mark because it became generic.?Scott Hervey?and?James Kachmar?discuss this case and how marks become generic on this episode of?The Briefing.